You, Me & CPG by Haines McGregor
Welcome to You, Me & CPG, the podcast brought to you by Haines McGregor, a brand strategy and innovation partner to some of the biggest and coolest brands in the world.
Your host, Jamie Holtum, will take you beyond the label to uncover the brilliant minds behind your favourite products. This pod is about the personal as much as the professional - how do certain people in the industry rise so quickly? Make such creative impact? Do things with brands that we can just sit back and admire?
We'll spread across the CPG world, from food and drink to beauty and lifestyle, from the CEO to the Founder to the Rising Star. With marketing, innovation, sales & growth all hot topics.
Perhaps you're in the CPG industry, want to break into it or simply learn from it. If you're striving to get ahead, get creative and make a difference - either way this is the podcast for you.
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
You, Me & CPG by Haines McGregor
‘Learn To Be More Useful Than Anyone Else’ - SIAN DAVIES’ Rallying Cry Against A Linear, Traditional Career And How To Challenge From Within At P&G, Guinness & Seedlip #3
Sian Davies has always been happy off-piste, whether it’s in her non-linear, international career, or her mountain marathoning. Both make her an unrivalled trailblazer.
She’s enjoyed a career that’s helped establish Seedlip as a boundary-pushing non-alcoholic innovator, and continues her stellar path as Diageo’s Global Head of Digital Consumer Insights.
This week on You, Me & CPG, we break down the risky-yet-rewarding path she’s taken, preserving a startup’s culture throughout Seedlip’s purchase, the thinking behind Guinness’ genius post-Covid campaign, and much more…
This episode covers
- Sian’s non-linear career, equipping her with unique experiences
- Whose opinions to value and whose to disregard when guiding your career
- Driving flexibility in the workplace though meaningful policy
- The cultural fit of a startup like Seedlip within Diageo
- Agency vs client side differences in approach
- How Sian ran a remarkable marathon while pregnant
Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
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