You, Me & CPG by Haines
Welcome to You, Me & CPG, the podcast that cuts through the noise to
make sense of some of the biggest shifts reshaping the CPG industry.
Your host, Jamie Holtum, will take you beyond the label to focus on the
topics that matter - the meaty, useful and relevant issues that are keeping
CPG leaders up at night.
Our ambition is simple. We want you to leave with genuine real-world
implications you can take back to your team. Ideas that unlock growth,
challenge assumptions and reframe some of the ways your business thinks
or does things.
Brought to you by Haines, a dedicated CPG growth partner working non-
stop on the future of food, drink and wellbeing, You, Me & CPG uncovers
the conversations behind the briefs, where strategy meets reality and big
decisions are made.
Whether you’re a global giant or insurgent upstart, if you want to make an
impact – this podcast if for you.
Learn more and follow the journey at: https://www.haines.partners/
You, Me & CPG by Haines
Latest Episodes
Why Brits Don't Drink Boxed Wine, When The French Do? #31
Boxed wine is nothing new… but what Laura Riches is building with Laylo absolutely is. She's stripping the format to its barebones, and rebuilding it in the image of something that challenges our innate perceptions of boxed wine.
%20(1).jpg)
Brand Growth Tactics from Liquid Death, Goodrays, Karma Drinks, Red Bull and more, with CPG superstar Ben Dando #30
Danone. Red Bull. Liquid Death. Karma Drinks… Ben Dando has seen the CPG drinks sector from every unfiltered angle..En route, he’s picked up a truck-full of accolades, from Marketing Week’s Top 100 to THREE nominations for CEO of the Yea...
How Tenzing Are Taking On Red Bull & Monster With The Good Energy Revolution, Ft. Huib van Bockel #29
The energy drinks category has grown year-on-year for three decades. Red Bull and Monster have dictated play; their high-octane branding has written the rulebook for how energy drinks show up on shelf and in culture.But there’s a new wav...
How NICE are Crushing Wine Category Codes with Co-Founder, Lucy Busk #28
Only a few years ago, if you wanted wine on-the-go your options were limited to the semi-palatable 187ml PET plastic bottle or its unhelpful sibling, the pseudo-wine glass with a foil lid. Neither have a great OTG consumption experience and whe...
How Double Dutch are Making Mixers the Main Character with Raissa De Haas #27
Tonic water is the classic challenger brand case study, and now it’s going through a second wave of disruption.Two decades ago, the category was unloved - lacking vibrancy, cultural resonance and innovation.Then Fever Tree came al...
.png)
