‘Learn To Be More Useful Than Anyone Else’ - SIAN DAVIES’ Rallying Cry Against A Linear, Traditional Career And How To Challenge From Within At P&G, Guinness & Seedlip #3

Sian Davies has always been happy off-piste, whether it’s in her non-linear, international career, or her mountain marathoning. Both make her an unrivalled trailblazer.

She’s enjoyed a career that’s helped establish Seedlip as a boundary-pushing non-alcoholic innovator, and continues her stellar path as Diageo’s Global Head of Digital Consumer Insights.

This week on You, Me & CPG, we break down the risky-yet-rewarding path she’s taken, preserving a startup’s culture throughout Seedlip’s purchase, the thinking behind Guinness’ genius post-Covid campaign, and much more…

This episode covers

• Sian’s non-linear career, equipping her with unique experiences
• Whose opinions to value and whose to disregard when guiding your career
• Driving flexibility in the workplace though meaningful policy
• The cultural fit of a startup like Seedlip within Diageo
• Agency vs client side differences in approach
• How Sian ran a remarkable marathon while pregnant

Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/