'I JUST WON’T LET THEM WIN’ RACHEL ROBERTS on Shattering Ceilings And Pioneering Change Within The Spirits Industry For Some Of The Coolest Brands In The World #5

Rachel Roberts has never shied away from bucking trends and swimming against the tides, and her stellar journey so far is evidence enough of her excellence.

Now a global leader in premium spirits powerhouse Beam Suntory, she’s charged through a male-dominated industry, unyielding in her desire to create unique experiences.

Rachel joins us on You, Me & CPG to share the industry’s progress in equality (and where it’s yet to improve), the essential need for CPG brands to consider sustainability, the nuanced future of non-alc drinks, and so much more.

This episode covers

• Consumers’ consideration for sustainability in high-end spirits
• Creating bespoke non-alcoholic experiences that excel beyond the norm
• Rachel’s experience resisting those who dismiss female leaders’ strengths, valuing power over parity
• How she single handedly fought against a woeful UK maternity policy 
• The staggering pivot that Rachel and her team made when Covid interrupted a brand new business strategy

Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/