'Diversity is the Way to Ignite The Creative Explosion’ JEREMY LINDLEY with an exclusive insider view on how Diageo are unleashing creativity and commercialising design #9

The brands under Jeremy Lindley’s watch across many years are nothing short of iconic. So how do you balance the design legacy with a new age of ideas…

Diversity of thought and inclusive design are at the heart of Jeremy’s ethos and Diageo’s culture, but it’s exactly how this manifests in great design that makes his insights such a revelation to many.

Join us on You, Me & CPG as we share the unmissable benefits of inclusive design, how to cultivate an explosion of diverse thought, and the three word mantra that every design must live up to.

This episode covers

• Great examples of inclusive design on the web and beyond
• How to catch your subconscious biases
• Creating an environment for diverse thought to thrive
• The three words that form a central tenet to Diageo’s design
• How semiotics revolutionised Tesco’s design process
• The continuous premiumisation of the CPG industry

Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/