You, Me & CPG by Haines
Welcome to You, Me & CPG, the podcast that cuts through the noise to
make sense of some of the biggest shifts reshaping the CPG industry.
Your host, Jamie Holtum, will take you beyond the label to focus on the
topics that matter - the meaty, useful and relevant issues that are keeping
CPG leaders up at night.
Our ambition is simple. We want you to leave with genuine real-world
implications you can take back to your team. Ideas that unlock growth,
challenge assumptions and reframe some of the ways your business thinks
or does things.
Brought to you by Haines, a dedicated CPG growth partner working non-
stop on the future of food, drink and wellbeing, You, Me & CPG uncovers
the conversations behind the briefs, where strategy meets reality and big
decisions are made.
Whether you’re a global giant or insurgent upstart, if you want to make an
impact – this podcast if for you.
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
You, Me & CPG by Haines
‘Looking Good and Actually Feeling Good.’ - JESSICA GLOVER on the Convergence of Health & Wellbeing Categories, How to Cut Through a Cluttered Space and Tapping Into Gen Z #15
No industry is static, nor can it stand on its own - the coalescence of beauty with health proves just as much.
Jess Glover remains on the forefront of such a movement, an aspirational marketer with roles formerly in Reckitt, L’Oreal, Coty and Haleon.
Now continuing to forge her path with Biomel, she shares the key to why consumers want the best of every world, and just how to give it to them…
This episode covers
- Why, and how, the beauty and health categories are blending
- Generational shifts in demands from FMCG products
- Increasing awareness for the gut health movement
- Quick fixes vs long term solutions
- Why you should sell your story to a toddler
- Her optimistic perspective on the future of the CPG industry
Jess Glover: https://www.linkedin.com/in/jessicaeglover/
Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor
