You, Me & CPG by Haines McGregor
Welcome to You, Me & CPG, the podcast brought to you by Haines McGregor, a brand strategy and innovation partner to some of the biggest and coolest brands in the world.
Your host, Jamie Holtum, will take you beyond the label to uncover the brilliant minds behind your favourite products. This pod is about the personal as much as the professional - how do certain people in the industry rise so quickly? Make such creative impact? Do things with brands that we can just sit back and admire?
We'll spread across the CPG world, from food and drink to beauty and lifestyle, from the CEO to the Founder to the Rising Star. With marketing, innovation, sales & growth all hot topics.
Perhaps you're in the CPG industry, want to break into it or simply learn from it. If you're striving to get ahead, get creative and make a difference - either way this is the podcast for you.
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
You, Me & CPG by Haines McGregor
‘The More Creativity Makes People Feel - The More People Buy, Give, Vote, and Do!’ JOHN KEARON on Predicting Politics, The Success of System 1 & The Formula for Successful Innovation #16
The more that creativity makes people feel, the more that they’ll buy, give, vote and do.
That’s the sharp insight that can only be attributed to a powerhouse like John Kearon, a creative catalyst with a grip on the industry that few among us can comprehend.
He joins us on a fascinating episode of You, Me & CPG, as we look at how decisions follow emotions, what made the Dove ‘Real Beauty’ pitch such a work of genius, and the 80-20 rule which all the best innovative brands follow.
This episode covers
- Why election results are so predictable before campaigns even start
- The genius step that got Dove’s ‘Real Beauty’ campaign off the ground
- System 1 vs System 2 thinking
- What makes 80% familiarity and 20% novelty the perfect mix
- How emotions drive decision-making
John Kearon: https://www.linkedin.com/in/john-kearon-system1/
System1: https://system1group.com/
https://www.linkedin.com/company/system1group/
Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor
