You, Me & CPG by Haines
Welcome to You, Me & CPG, the podcast that cuts through the noise to
make sense of some of the biggest shifts reshaping the CPG industry.
Your host, Jamie Holtum, will take you beyond the label to focus on the
topics that matter - the meaty, useful and relevant issues that are keeping
CPG leaders up at night.
Our ambition is simple. We want you to leave with genuine real-world
implications you can take back to your team. Ideas that unlock growth,
challenge assumptions and reframe some of the ways your business thinks
or does things.
Brought to you by Haines, a dedicated CPG growth partner working non-
stop on the future of food, drink and wellbeing, You, Me & CPG uncovers
the conversations behind the briefs, where strategy meets reality and big
decisions are made.
Whether you’re a global giant or insurgent upstart, if you want to make an
impact – this podcast if for you.
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
You, Me & CPG by Haines
How to Disrupt Dusty Categories – The Pip & Nut Playbook with Pippa Murray #23
Pip & Nut’s ascendence from fledgling brand to exemplary B Corp has proven a stale industry wrong; joy, quality and ethics can live in the same jar.
Pippa Murray is one of the UK’s brightest brand builders, and the impressive feat of Pip & Nut’s ascendence does not come at the expense of the environment.
Ethics can be expensive, which is what makes Pippa’s vision, resilience and razor sharp intuition magnitudes more valuable to a brand set to take over the industry’s top step.
Join us on You, Me & CPG this week to break down the ingredients that comprise Pip & Nut’s winning strategy…
This episode covers
- Pip & Nut’s natural brand evolution
- The ethics of innovation in a B Corp
- Balancing profit with purpose
- How a product range can influence your consumers’ habits
- The secret to disrupting a dusty market
Pippa Murray
https://www.linkedin.com/in/pippamurray/
Pip & Nut
https://www.instagram.com/pipandnut/
https://www.linkedin.com/company/pipandnut/
Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor
