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You, Me & CPG by Haines McGregor
Welcome to You, Me & CPG, the podcast brought to you by Haines McGregor, a brand strategy and innovation partner to some of the biggest and coolest brands in the world.
Your host, Jamie Holtum, will take you beyond the label to uncover the brilliant minds behind your favourite products. This pod is about the personal as much as the professional - how do certain people in the industry rise so quickly? Make such creative impact? Do things with brands that we can just sit back and admire?
We'll spread across the CPG world, from food and drink to beauty and lifestyle, from the CEO to the Founder to the Rising Star. With marketing, innovation, sales & growth all hot topics.
Perhaps you're in the CPG industry, want to break into it or simply learn from it. If you're striving to get ahead, get creative and make a difference - either way this is the podcast for you.
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
You, Me & CPG by Haines McGregor
How to Disrupt Dusty Categories – The Pip & Nut Playbook with Pippa Murray #23
Pip & Nut’s ascendence from fledgling brand to exemplary B Corp has proven a stale industry wrong; joy, quality and ethics can live in the same jar.
Pippa Murray is one of the UK’s brightest brand builders, and the impressive feat of Pip & Nut’s ascendence does not come at the expense of the environment.
Ethics can be expensive, which is what makes Pippa’s vision, resilience and razor sharp intuition magnitudes more valuable to a brand set to take over the industry’s top step.
Join us on You, Me & CPG this week to break down the ingredients that comprise Pip & Nut’s winning strategy…
This episode covers
- Pip & Nut’s natural brand evolution
- The ethics of innovation in a B Corp
- Balancing profit with purpose
- How a product range can influence your consumers’ habits
- The secret to disrupting a dusty market
Pippa Murray
https://www.linkedin.com/in/pippamurray/
Pip & Nut
https://www.instagram.com/pipandnut/
https://www.linkedin.com/company/pipandnut/
Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor
