You, Me & CPG by Haines
Welcome to You, Me & CPG, the podcast that cuts through the noise to
make sense of some of the biggest shifts reshaping the CPG industry.
Your host, Jamie Holtum, will take you beyond the label to focus on the
topics that matter - the meaty, useful and relevant issues that are keeping
CPG leaders up at night.
Our ambition is simple. We want you to leave with genuine real-world
implications you can take back to your team. Ideas that unlock growth,
challenge assumptions and reframe some of the ways your business thinks
or does things.
Brought to you by Haines, a dedicated CPG growth partner working non-
stop on the future of food, drink and wellbeing, You, Me & CPG uncovers
the conversations behind the briefs, where strategy meets reality and big
decisions are made.
Whether you’re a global giant or insurgent upstart, if you want to make an
impact – this podcast if for you.
Learn more and follow the journey at: https://www.haines.partners/
You, Me & CPG by Haines
Brand Growth Tactics from Liquid Death, Goodrays, Karma Drinks, Red Bull and more, with CPG superstar Ben Dando #30
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Danone. Red Bull. Liquid Death. Karma Drinks… Ben Dando has seen the CPG drinks sector from every unfiltered angle..
En route, he’s picked up a truck-full of accolades, from Marketing Week’s Top 100 to THREE nominations for CEO of the Year. What Ben doesn’t know about drinks isn’t worth knowing.
Where does a CPG superstar go after such a career? Goodrays - a company whose past success proves his knowledge, and whose trajectory towards future success proves far more about his ambition, and the direction of the entire sector…
Within this episode of You, Me & CPG lies the blueprint to success in functional beverages, the key to why the UK is such a tough nut to crack, and the real levers behind sustainable growth in the next generation of drinks.
This episode covers
- How to Win in Functional Drinks (and Where the Category Is Heading)
- UK vs US: Cracking Tough Markets and Scaling Globally
- Careers, Pace and Operating at Multiple Levels
- Brand, Positioning and What Makes a CPG Brand Buyable
- Leadership, People and Building for the Long Term
Ben Dando: https://www.linkedin.com/in/bendando/
Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Haines: https://www.haines.partners/
