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You, Me & CPG by Haines
Welcome to You, Me & CPG, the podcast that cuts through the noise to
make sense of some of the biggest shifts reshaping the CPG industry.
Your host, Jamie Holtum, will take you beyond the label to focus on the
topics that matter - the meaty, useful and relevant issues that are keeping
CPG leaders up at night.
Our ambition is simple. We want you to leave with genuine real-world
implications you can take back to your team. Ideas that unlock growth,
challenge assumptions and reframe some of the ways your business thinks
or does things.
Brought to you by Haines, a dedicated CPG growth partner working non-
stop on the future of food, drink and wellbeing, You, Me & CPG uncovers
the conversations behind the briefs, where strategy meets reality and big
decisions are made.
Whether you’re a global giant or insurgent upstart, if you want to make an
impact – this podcast if for you.
Learn more and follow the journey at: https://www.haines.partners/
You, Me & CPG by Haines
Why Brits Don't Drink Boxed Wine, When The French Do? #31
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Boxed wine is nothing new… but what Laura Riches is building with Laylo absolutely is.
She's stripping the format to its barebones, and rebuilding it in the image of something that challenges our innate perceptions of boxed wine.
In this episode, Jamie Holtum sits down with the former Naked Wines marketing lead-turned-founder to unpack how she’s stripping friction out of the wine category while keeping all the cues of quality, story, and status.
This episode covers
- Removing Friction in a Legacy Category
- Format as Strategy by Creating Behaviour Change
- Building Around Data-Driven, Real Consumer Habits
- Packaging as Story, Not Just Container
- Category Creation & Brand Ambition
Laura Riches
https://www.linkedin.com/in/laura-riches-30b1b232/
https://www.instagram.com/laurajaneriches/
Laylo
https://www.instagram.com/drinklaylo/
https://www.linkedin.com/company/drinklaylo/
Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Haines: https://www.haines.partners/
