Listen in as a global panel, comprised of Hugh Ratcliffe, Trent Olson, Hendrik Albada, and Simone Ridenti, discusses the importance of genetic diversity within our sire offering and how it is a huge advantage for us over the competition.

Listen in as Senior Geneticist, Ryan Starkenburg, and Content Specialist, Adrianne Trennepohl, dive into the upcoming U.S. base change, the impact it will have on a bull's proof, and what it means for your customers and you.

Listen in as Kenny Wells, Beef Genetic Program Development Lead, discusses the Sexcel 60/40 program, tips to be successful, and why you should be talking to your customers about breeding strategies.

To debunk the myths about hair coat color, tune into this episode where Tonya Amen, Global Director, Genetic Services and Product Validation discusses the facts.

Beef InFocus-sired cattle were more profitable in a head-to-head trial against high $Beef Angus-sired cattle. Learn more about it from Tonya Amen, Global Director, Genetic Services and Product Validation in this episode.