4Ps in a Pod
Trying to break into a Marketing career is tough. It’s a mix of awkward networking circles, unnoticed LinkedIn requests, and a sea of stereotypes (no, marketing is not just advertising!).
To get a real look into the world of Marketing and the people who are shaping it - listen to 4Ps in a Pod. In every episode, Jeevs & JP (two CPG marketers) have a chat with a Canadian marketer from a different industry, company, and point in their career. Together, we’ll hear their coming-of-age story, get an unfiltered look at what they do, and gain valuable advice on how to carve out a successful Marketing career.
This podcast is a must-listen for students looking for their first Marketing gig, seasoned vets looking for a change, and everyone in between.
4Ps in a Pod
#8: "A Career Isn't A Ladder, It's A Jungle Gym" | Conor Clarance (Crunchyroll)
A few months ago, we sat down with Conor Clarance. Since we spoke - Conor shifted into a new role as the Director of Go-to-Market & Partnership Marketing at Crunchyroll (US, CDA, AUS, NZ).
Crunchyroll is a one-stop shop for anime fans. They’re best known for being a streamer that is home to the world’s largest collection of anime content. When we chatted with him - Conor was helping the brand grow within Canada by launching everything from new partnerships to experiential activations.
Prior to his time at Crunchyroll - Conor spent the majority of his career as: the Head of Sports at Twitter Canada (um, we mean X…), a Manager of Global Partnerships at MLSE & an Account Manager at Momentum Worldwide.
When he isn’t helping Crunchyroll to compete in the streaming race, he can be found racing down the slopes in Whistler ⛷️
In this episode, we chat with him about a career-altering revelation he had on the other side of the world, his refreshing advice on how to navigate big decisions, the power of fandom & his stance on the eternal “subbed vs. dubbed” debate.
More specifically, Conor shared his thoughts on the following questions:
- How would you describe what you do to a stranger? (7:24)
- What was your marketing moment (9:14)
- Can you highlight your career journey since then? (13:47)
- How has your view of marketing evolved? (20:02)
- What advice do you have for someone that’s weighing a major decision? (24:13)
- What role has mentorship played in your career? (26:43)
- How do you seek out a mentor & nurture the relationship? (30:08)
- Could you tell us about your role at Crunchyroll? (34:43)
- How do you help a team to rally around a decision? (38:12)
- How is your team set-up in Canada? (42:08)
- How do you think about fandom? (43:41)
- What’s the growth trajectory of anime? (51:25)
- Rapid Fire: We put him in the hot seat! (54:38)
