4Ps in a Pod
Trying to break into a Marketing career is tough. It’s a mix of awkward networking circles, unnoticed LinkedIn requests, and a sea of stereotypes (no, marketing is not just advertising!).
To get a real look into the world of Marketing and the people who are shaping it - listen to 4Ps in a Pod. In every episode, Jeevs & JP (two CPG marketers) have a chat with a Canadian marketer from a different industry, company, and point in their career. Together, we’ll hear their coming-of-age story, get an unfiltered look at what they do, and gain valuable advice on how to carve out a successful Marketing career.
This podcast is a must-listen for students looking for their first Marketing gig, seasoned vets looking for a change, and everyone in between.
Episodes
31 episodes
The Cheat Sheet with Mitch Sharma: Stepping Up To The Plate in Sports Marketing
⚾ In this mini-episode, we chatted with Mitch Sharma who is the Sr. Manager of Sports Sponsorships & Regional Marketing at TD. Whether it was earlier on his career with the Edmonton Oilers or co-hosting his own podcast called “...
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25:09
The Cheat Sheet with Grant Packard: A Professor’s POV on the Future of Marketing
🎓 In this mini-episode, we have an “office hours” style chat with Grant Packard, an Associate Professor & the Program Director of the Master of Marketing at the Schulich School of Business! We take a small trip down memory lane but spend mo...
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28:36
#18: "Your Greatest Strength Is Also Your Weakness" | Christopher Henry (Google)
🙌 We had a great time chatting with Christopher Henry who is a Sr. Product Marketing Manager at Google. What is Google, you might ask... In all seriousness, Google requires no introduction because it’s so ubiquitous and if you’re li...
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57:28
Spotlight: The American Marketing Association | Craig Lund & Maggie Bolt
🙌In this mini-episode - we shine a spotlight on the American Marketing Association’s Toronto Chapter! You’ll be pleasantly surprised to hear that the AMA has had roots in Toronto for almost 80 years & since then - have helped count...
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26:31
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#17: "We're A Team Of Passionate Builders" | Maria Acevedo (Greenhouse)
🎉As you work towards your new year's wellness goals (wait, we all still are right?) - who better to hear from than a leader who is shaping the health & wellness space? We had the absolute pleasure of chatting with Maria Acevedo, the Head of...
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55:21
Spotlight: The Canadian Marketing League | Jeffrey Yateman (GM Energy) & Navjit Dhillon (Kraft Heinz)
In this mini-episode, we shine a spotlight on Canada’s largest marketing case competition! Over the past 17 years - the CML has launched countless careers through their program & this year will be no different. If you’re an undergrad or mas...
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22:57
#16: "It's Time To Swing For The Fences" | Tanbir Grover (Pet Valu)
🙌 In this episode - we had such a great time chatting with Tanbir Grover who is the Chief Marketing & Digital Officer at Pet Valu!Pet Valu is Canada’s leading retailer of pet food & pet-related supplies with over 800 locations a...
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54:40
#15: "The Best Season We've Ever Had" | Nicole Lee (NHL)
🏒🏆 In this episode, we had an absolute blast chatting with Nicole Lee -the Senior Director of Integrated Marketing at the NHL.The league has been around for over 100 years & has gone through so many eras in that time. By all account...
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55:14
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The Cheat Sheet: Keep Calm and Interview On
🎃 👻 In the sixth episode of our mini-series “The Cheat Sheet”, we tackle a scary subject… the interview process (gasps!). Whether you’re in the thick of recruiting season or just thinking ahead - we’re sharing some of our top tricks (and treats...
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21:00
#14: "A Once In A Lifetime Opportunity" | Kate Torrance (SickKids)
In this episode - we had the absolute pleasure of chatting with Kate Torrance who is the VP, Head of Brand, Content & Comms at SickKids. SickKids opened their doors almost 150 years ago with a commitment to improving health out...
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1:17:35
#13: "Marketing Is An Ocean Of Opportunity" | Lisa Mack (TELUS)
🙌 We had an incredible time chatting with Lisa Mack who is the VP of Brand at Telus! You know & love Telus as one of Canada’s largest telcos. What you might not know is that their ambitions span well beyond that into areas such...
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1:08:04
The Cheat Sheet with Isabel Ng-Lai (KOHO): Taking a (Career) Leap of Faith
👋 We’re back with your regularly scheduled programming! A bit more tanned, confused (as to where the summer went) & here with a new mini episode! We chatted with Isabel Ng-Lai who is a Sr. Product Marketing Manager at the rapidly growing fi...
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25:32
4 Ps Goes Live: Queen’s Smith School of Business (with Special Guests!)
🎙️👏 A few weeks ago we hosted our first LIVE podcast with the Queen’s Marketing Association! We debunked marketing myths, answered students’ most burning questions & had an absolute blast while doing it! We unpacked topics such as networkin...
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59:44
#12: "We're Trying To Shift The Industry" | Azadeh Attar (Pinterest)
📌 We had an absolute blast chatting with Azadeh Attar who is the Director of CPG Partnerships at Pinterest.Pinterest has cemented itself as one of the go-to platforms to turn inspiration into action. Whether it’s searching for travel id...
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1:05:55
The Cheat Sheet: Keeping Your Cool This Summer
🥵 In the fourth episode of our mini-series “The Cheat Sheet”, we share tips for all of the university students out there on how to how to keep your cool in the summer. We get it, the summer can get pretty heated. You might be trying to make a s...
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14:28
#11: "You're The Host Of The Party" | Kelley Tessier (Canadian Olympic Committee)
🏅Ahead of the 2024 Olympic Summer Games - we had the pleasure of chatting with Kelley Tessier who is the Director of Marketing Partnerships at the Canadian Olympic Committee (COC). The COC has been on a mission to transform Canada ...
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1:01:18
#10: "Take A Leap of Irrationality" | Carlos Moreno (Broken Heart Love Affair)
In this episode, we stepped into the mind of one of Canada’s most celebrated creative leaders: Carlos Moreno, a Partner & Chief Creative Officer at Broken Heart Love Affair. Over the past three decades work, Carlos has helped b...
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1:06:14
#9: "Don't Just Talk About Impact, Show It" | Harry Hothi (Wealthsimple)
We recently chatted with Harry Hothi who is a Product Marketing Lead at Wealthsimple. 💸Wealthsimple has been on an incredible run since they were founded a decade ago. What started off as a robo-advisor has blossomed into one of Canada’...
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1:05:29
The Cheat Sheet: The (Career) Path of Least Resistance
In the third episode of our mini-series "The Cheat Sheet", we tackle the daunting task of choosing a career path. This is especially tricky when you're just starting out in your career and are trying to deal with so much noise. Today - we share...
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13:35
#8: "A Career Isn't A Ladder, It's A Jungle Gym" | Conor Clarance (Crunchyroll)
A few months ago, we sat down with Conor Clarance. Since we spoke - Conor shifted into a new role as the Director of Go-to-Market & Partnership Marketing at Crunchyroll (US, CDA, AUS, NZ). Crunchyroll is a one-stop shop for ani...
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1:01:55
#7: "Where Art and Magic Meet Commerce" | Stephanie Wall (Sport Chek)
We recently chatted with Stephanie Wall who is the VP of Marketing at Sport Chek. As the largest sporting goods retailer in the country - they operate around 200 stores across the country & are owned by another iconic Canadian brand (hint: ...
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59:55
#6: "Creativity is a Competitive Advantage" | Azim Akhtar (KFC)
We recently (virtually) sat down with Azim Akhtar who is the Director of Brand Marketing at KFC Canada. For the past few years - his team has struck the perfect balance between respecting KFC’s iconic history while still pushing the brand into ...
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1:14:54
The Cheat Sheet: Warming Up A Cold Reach-out
In the second episode of our mini-series “The Cheat Sheet,” we tackle the nerve-wracking cold reach-out: introducing yourself to somebody you have never met via email or message. The only thing standing between you and the individual that you’d...
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12:43
#5: "You're The Conductor Of The Orchestra" | Sydney Petrovic (The Ordinary)
We had the pleasure of chatting with Sydney Petrovic who is the Global Head of Brand at The Ordinary. The Ordinary is a Canadian skincare brand that has grown into one of the hottest skincare brands in the world.🔥However, their story is far fro...
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1:01:11
#4: "Don't Be Afraid To Change Gears" | Lauren Aitchison (Cineplex)
We recently chatted with Lauren Aitchison who is the Director of Marketing Operations at Cineplex. Cineplex needs no introduction - they’re synonymous with movies in Canada & many of us have found ourselves enjoying buttery popcorn at one o...
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Episode 4
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56:18
