In this episode, we stepped into the mind of one of Canada’s most celebrated creative leaders: Carlos Moreno, a Partner & Chief Creative Officer at Broken Heart Love Affair.
Over the past three decades work, Carlos has helped brands of all sizes win over the hearts and minds of consumers across the country. This work has not gone unnoticed and has been recognized on the global stage. To name a few: Carlos has won the Grand Prix award at the Cannes Lions Festival of Creativity (the Oscars of advertising), been included in the Top Ten list of Art Directors globally, was listed as the top Creative Director in Canada on multiple occasions, and helped two of his former agencies reach “Agency of the Year” status in Canada.
Carlos is nowhere near finished. He co-founded Broken Heart Love Affair in the middle of the pandemic and his agency's refreshed approach to advertising is already making a major impact.
Amongst other things - we chatted with him about why he fell in (and out of love) with aspects of the industry, what he believes makes (or breaks) creative, how his team helped Sick Kids reach the most ambitious goal in Canadian healthcare history, his advice for upstart marketers & thinking about the monkey on the skateboard (yes - you read that correctly).
More specifically, Carlos shared his thoughts on the following questions:
In this episode, we stepped into the mind of one of Canada’s most celebrated creative leaders: Carlos Moreno, a Partner & Chief Creative Officer at Broken Heart Love Affair.
Over the past three decades work, Carlos has helped brands of all sizes win over the hearts and minds of consumers across the country. This work has not gone unnoticed and has been recognized on the global stage. To name a few: Carlos has won the Grand Prix award at the Cannes Lions Festival of Creativity (the Oscars of advertising), been included in the Top Ten list of Art Directors globally, was listed as the top Creative Director in Canada on multiple occasions, and helped two of his former agencies reach “Agency of the Year” status in Canada.
Carlos is nowhere near finished. He co-founded Broken Heart Love Affair in the middle of the pandemic and his agency's refreshed approach to advertising is already making a major impact.
Amongst other things - we chatted with him about why he fell in (and out of love) with aspects of the industry, what he believes makes (or breaks) creative, how his team helped Sick Kids reach the most ambitious goal in Canadian healthcare history, his advice for upstart marketers & thinking about the monkey on the skateboard (yes - you read that correctly).
More specifically, Carlos shared his thoughts on the following questions: