4Ps in a Pod
Trying to break into a Marketing career is tough. It’s a mix of awkward networking circles, unnoticed LinkedIn requests, and a sea of stereotypes (no, marketing is not just advertising!).
To get a real look into the world of Marketing and the people who are shaping it - listen to 4Ps in a Pod. In every episode, Jeevs & JP (two CPG marketers) have a chat with a Canadian marketer from a different industry, company, and point in their career. Together, we’ll hear their coming-of-age story, get an unfiltered look at what they do, and gain valuable advice on how to carve out a successful Marketing career.
This podcast is a must-listen for students looking for their first Marketing gig, seasoned vets looking for a change, and everyone in between.
4Ps in a Pod
#12: "We're Trying To Shift The Industry" | Azadeh Attar (Pinterest)
đź“Ś We had an absolute blast chatting with Azadeh Attar who is the Director of CPG Partnerships at Pinterest.
Pinterest has cemented itself as one of the go-to platforms to turn inspiration into action. Whether it’s searching for travel ideas, planning out a home reno, discovering a new recipe, shopping for a new outfit for anything in between. They’ve recently reached over half a billion monthly active users & continue to cultivate a positive space for users/brands.
There, Azadeh actually joined as one of their first employees in Canada and since then, she has helped to dramatically scale their advertising presence in this market. Prior to Pinterest - she spent 8 years at Google Canada & began her career in CPG at General Mills.
In this episode - we chatted with her about her love for building from the ground floor, how she’s managed major career jumps, the biggest myths about marketing/sales, what is fueling Pinterest’s massive momentum, head-scratching “Gen Z” trends & what’s on her vision board. 🔮
More specifically, Azadeh shared her thoughts on the following questions:
- How would you describe what you do to a stranger? (8:27)
- What was your “marketing moment”? (11:12)
- How did you cultivate your passion for marketing at an early age? (13:55)
- Can you walk us through your career journey? (15:47)
- How have you managed major career jumps? (21:00)
- Why are you so passionate about Pinterest’s mission/ethos? (33:21)
- Do you have some recent examples of how brands have activated on the platform? (35:57)
- How has your team managed through a time of rapid acceleration in terms of the number of ad products you’re launching? (37:48)
- What are the types of opportunities available at Pinterest Canada? (45:24)
- We put her in the hot seat! (51:38) 🔥
