Liam and Dan Nash discuss the importance of storytelling in building a brand and connecting with customers. They talk about storytelling as more than just a classical narrative, but as everything a business says and does to shape people's perceptions.
Dan shares his framework for effective storytelling, starting with the journey of the business and its founders. They discuss the power of sharing challenges, lessons learned, and successes in creating emotional connections with customers. They also provide tips for sharing the journey across different platforms, such as Instagram stories, newsletters, and TikTok.
Here are the points talked through in Dan's framework on sharing your journey.
The unique journey that has led you to where you are now (and that no-one else can copy) and where you’d like to go
- Something you wish you’d learned earlier
-What are the foundational principles your biz/career are built on
- Biggest challenge you’re working on right now
- One of best moments in your professional life
- One of lowest moments (and what you learned)
-A throwback photo with a story and learning
-Something significant pre your current role that shaped you
- Introduce yourself - what you do and some personal stuff
Chapters
00:00 Introduction and Overview
05:15 Chapter 1: The Power of Storytelling in Building a Brand
07:17 Chapter 2: The Journey: Sharing the Story of the Business
12:18 Chapter 3: Challenges, Lessons Learned, and Successes: Creating Emotional Connections
21:57 Chapter 5: Consistency and Planning: Keys to Effective Storytelling
27:00 Chapter 6: Examples of Businesses that Share their Journey Effectively
28:19 Conclusion
Dan's Linkedin.
Click here to learn about Play It Green
This podcast is produced by Pilla - Create your operational playbook so work always gets done.
Liam and Dan Nash discuss the importance of storytelling in building a brand and connecting with customers. They talk about storytelling as more than just a classical narrative, but as everything a business says and does to shape people's perceptions.
Dan shares his framework for effective storytelling, starting with the journey of the business and its founders. They discuss the power of sharing challenges, lessons learned, and successes in creating emotional connections with customers. They also provide tips for sharing the journey across different platforms, such as Instagram stories, newsletters, and TikTok.
Here are the points talked through in Dan's framework on sharing your journey.
The unique journey that has led you to where you are now (and that no-one else can copy) and where you’d like to go
- Something you wish you’d learned earlier
-What are the foundational principles your biz/career are built on
- Biggest challenge you’re working on right now
- One of best moments in your professional life
- One of lowest moments (and what you learned)
-A throwback photo with a story and learning
-Something significant pre your current role that shaped you
- Introduce yourself - what you do and some personal stuff
Chapters
00:00 Introduction and Overview
05:15 Chapter 1: The Power of Storytelling in Building a Brand
07:17 Chapter 2: The Journey: Sharing the Story of the Business
12:18 Chapter 3: Challenges, Lessons Learned, and Successes: Creating Emotional Connections
21:57 Chapter 5: Consistency and Planning: Keys to Effective Storytelling
27:00 Chapter 6: Examples of Businesses that Share their Journey Effectively
28:19 Conclusion
Dan's Linkedin.
Click here to learn about Play It Green
This podcast is produced by Pilla - Create your operational playbook so work always gets done.