Fence & Deck Mastery Podcast
The Fence & Deck Mastery Podcast is all about providing value to businesses and professionals in the fencing or decking industry. Your host, Alex Danner, is the CEO and Founder of Fence & Deck Marketers, which is a digital marketing agency that works exclusively with Fencing or Decking businesses. He has been in the digital marketing industry for over ten years.
The podcast has many different types of episodes, including interviews with clients and fence or deck industry professionals, masterclasses on digital marketing services, including website development, Google Ads, Facebook Ads, Social Media Posting, and so much more.
If you're in the fence or deck industry, this podcast will give you TONS of helpful knowledge that can help you grow your business and hit your goals. If you want to be interviewed on the podcast, be sure to send us a message through our website at https://deckfencemarketers.com/contact-us/.
Fence & Deck Mastery Podcast
Episode 62 - From Napkin Sketch to Award-Winning Deck
In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Bernard King and Tyler from San Diego Decks & Patios to talk about their NADRA Award-winning "leaf deck"—a uniquely designed, multi-colored deck born from a homeowner’s napkin sketch. Bernard shares his journey from military service to 25+ years in construction, how he transitioned his company toward outdoor living spaces, and the importance of profitability and hiring the right team.
Tyler, his son-in-law and successor, joins the conversation to discuss his background, passion for design, and how he's bringing new energy and ideas into the business. Together, they dive into topics like:
✅ Why attitude trumps experience in hiring
✅ How to maintain long-term team morale
✅ Leveraging ground screws for faster, smarter builds
✅ Building the kind of business that’s both fun and profitable
✅ And what it means to pass the torch to the next generation
A must-listen for any contractor aiming to build more than just decks—this one’s about legacy, innovation, and craftsmanship that stands out.
If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.
We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.