Fence & Deck Mastery Podcast
The Fence & Deck Mastery Podcast is all about providing value to businesses and professionals in the fencing or decking industry. Your host, Alex Danner, is the CEO and Founder of Fence & Deck Marketers, which is a digital marketing agency that works exclusively with Fencing or Decking businesses. He has been in the digital marketing industry for over ten years.
The podcast has many different types of episodes, including interviews with clients and fence or deck industry professionals, masterclasses on digital marketing services, including website development, Google Ads, Facebook Ads, Social Media Posting, and so much more.
If you're in the fence or deck industry, this podcast will give you TONS of helpful knowledge that can help you grow your business and hit your goals. If you want to be interviewed on the podcast, be sure to send us a message through our website at https://deckfencemarketers.com/contact-us/.
Episodes
80 episodes
Episode 80 - Why Bamboo is Changing Decking: Neil Adams from MOSO Bamboo
Join Alex Danner for an eye-opening conversation with Neil Adams, Social Media Marketing Director for Moso Bamboo Outdoor, as they explore bamboo as a revolutionary decking and fencing material that's changing the industry.In this episode, ...
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Season 1
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Episode 80
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38:53
Episode 79 - Built a company doing $2.5 million+ in revenue
Join Alex Danner for an inspiring conversation with deck industry legend Bobby Parks, who successfully built and sold Peachtree Deck after generating over $2.5 million in annual revenue. Bobby shares his journey from building custom homes strai...
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Season 1
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Episode 79
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57:31
Episode 78 - Stone Decks: 2M+ Sq Ft Installed
In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Bart Stuchell, founder of StoneDek Systems, to explore an innovative alternative to traditional wood and composite decking. Bart shares how he invented the...
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Season 1
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Episode 78
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46:58
Episode 77 - How Outback Deck Scaled to $10M and Built DeckMetriX Software
MENTION THE PODCAST TO GET $1500 OFF THE PLATFORM FEE!In this episode, Alex Danner chats with Brian Miller and John Gwaltney, founders of Outback Deck and creators of DeckMetriX. They share how they grew Outback Deck into a...
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Season 1
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Episode 77
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1:07:08
Episode 76 - From Fence Posts to Award-Winning Projects: Scott Groschel’s 20-Year Climb
In this episode, Alex Danner sits down with Scott Groschel, founder of SG Construction in California, to unpack his journey from digging post holes at 15 to becoming a multi-award-winning outdoor living contractor.Scott sha...
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Season 1
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Episode 76
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49:39
Epsiode 75 - ULTIMATE Digital Marketing MASTERCLASS at DeckXLive
In this special LIVE episode recorded at DeckXLive inside the Legacy Decks Academy, Alex Danner delivers the ultimate marketing masterclass for fence and deck contractors.Whether you're struggling to get ranked on Google or...
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Season 1
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Episode 75
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56:40
Episode 74 - How Barrett Pribyl Built Denver Fence Guys from the Ground Up
Barrett Pribyl shares how he went from building his first fence with a borrowed saw to growing Denver Fence Guys into a multi-crew operation with over 400+ five-star reviews. In this candid conversation with Alex Danner, Barrett e...
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Season 1
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Episode 74
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1:02:03
Episode 73 - How Deck Remodelers Became the Most Awarded Builder in NADRA History
Shawn McAleer, founder of Deck Remodelers and winner of 72+ NADRA Awards, joins Alex Danner to share how he built one of the most recognized names in outdoor living. From high-detail craftsmanship to scaling across four states, ...
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Season 1
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Episode 73
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1:14:50
Episode 72 - Building a Premium Deck Brand with Lance Roach of Black Label Built
In this episode, Alex Danner sits down with Lance Roach, founder of Black Label Built, to explore how he built a standout outdoor living brand in Nebraska. Lance shares how he transitioned from exteriors to decks, how his team del...
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Season 1
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Episode 72
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41:53
Episode 71 - A Guide to Google Local Services Ads for Fencing and Decking Companies
Unlock the power of Google Local Services Ads (LSAs) and learn how fencing and decking companies can generate more high-quality leads at a lower cost per lead.In this webinar base episode, Alex Danner, Owner of Fence & Deck Marketer...
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Season 1
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Episode 71
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36:13
Epsiode 70 - Chris Breen - DECKx Live, Legacy Decks and More
Join Alex Danner and returning guest Chris Breen of Legacy Decks as they dive into the systems, mindset, and strategy behind scaling a thriving deck business. Chris shares how he built Legacy Decks, launched the Legacy Decks Academy, and create...
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Season 1
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Episode 70
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1:01:30
Episode 69 - Google Maps Unlocked 2025 Blueprint for More Local Leads
In this power-packed webinar-based episode, we reveal what it really takes to dominate Google Maps in 2025 and consistently rank in the coveted local 3-pack. Whether you're a fence, deck, or home service contractor, this session will give you t...
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Season 1
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Episode 69
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54:58
Episode 68 - The Big 4 SEO Factors That Grow Fence & Deck Businesses
In this solo episode, Alex Danner breaks down the 4 biggest SEO levers that can dramatically boost your fencing or decking business online. These are the exact strategies Fence & Deck Marketers uses to help clients dominate their mar...
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Season 1
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Episode 68
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26:39
Episode 67 - How Live Video is Changing Sales for Contractors ft. James Hatfield
Alex Danner talks with James Hatfield, co-founder of LiveSwitch, about how live and recorded video is transforming sales, service, and operations for fence and deck contractors. From faster estimates to smoother job management, this tool...
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Season 1
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Episode 67
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49:25
Episode 66 - How to Accelerate Your Leadflow with Paid Ads & Search for Fence and Deck Contractors
🚀 What you’ll learn:Why paid marketing is the key to unlocking scalable growthWhich ad platforms and formats are delivering 5–10X ROI right nowLive campaign examples from fence and deck contractors crushing it with ads
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Season 1
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Episode 66
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57:46
Episode 65 - SEO + GEO: New Formula for Ranking Your Fence And Deck Business
Unlock the new SEO + GEO formula designed specifically for fence and deck contractors. In this recorded webinar, we cover:✅ 10 critical elements that enhance your website’s conversion rate✅ How to define your ideal customer avatar
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Season 1
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Episode 65
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1:13:56
Episode 64 - From Basements to Deck Builds: Josh Steinman’s Growth Journey
In this episode, Alex Danner chats with Josh Steinman, owner of EJS Deck and Home Solutions in Massachusetts. Josh shares how he evolved from basement remodeling to building high-end decks and outdoor spaces—all while building a solid team and ...
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Season 1
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Episode 64
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43:56
Episode 63 - Designing Next-Level Outdoor Spaces with Zachary Leamer of Sasquatch Decks & Patios
In this episode of the Fence & Deck Mastery Podcast, host Alex Danner talks with Zachary Leamer, founder of Sasquatch Decks & Patios in Southeast Pennsylvania. Zach shares his inspiring journey from horse racing to creative dec...
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39:46
Episode 62 - From Napkin Sketch to Award-Winning Deck
In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Bernard King and Tyler from San Diego Decks & Patios to talk about their NADRA Award-winning "leaf deck"—a uniquely designed, multi-colored de...
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Season 1
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Episode 62
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46:59
Episode 61 - How Kenny Ritter Won 3 NADRA Awards with One Project
In this episode of the Fence & Deck Mastery Podcast, Alex Danner chats with Kenny Ritter, owner of ICOR Building & Remodeling, about his award-winning historic porch project that earned THREE NADRA awards in a single year. Kenny shares ...
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Season 1
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Episode 61
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43:47
Episode 60 - Kelly Crow on Winning a NADRA Award & Building High-End Decks
In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Kelly Crow, owner of Go to Guy Home Services in Atlanta. Kelly shares his journey from real estate and mortgage trading to building ...
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Season 1
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Episode 60
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53:29
Episode 59 - Alex Larson of TL Decks on Niching Down, Business Growth & Systems
In this episode of the Fence & Deck Mastery Podcast, Alex Danner sits down with Alex Larson, owner of TL Decks in Illinois, to discuss his journey from side hustler to running a thriving deck-building business....
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Season 1
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Episode 59
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53:58
Episode 58 - Dan Stendeback of Valer Builders on NADRA Awards & Outdoor Living Innovation
In this episode of the Fence & Deck Mastery Podcast, host Alex Danner chats with Dan Stendeback, owner of Valer Builders, about his award-winning projects and expertise in the outdoor living industry. As a N...
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Season 1
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Episode 58
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45:39
Episode 57 - 13-Time NADRA Award Winner Dan Pettit on Illuminating Deck Design
In this episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Dan Pettit, owner of Northern Outdoor Living and a 13-time NADRA award-winning deck builder specializing in custom lighting...
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Season 1
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Episode 57
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41:38
Episode 56 - From Ontario to NADRA Awards: Phil Andrews’ Decking Journey
In this special episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Phil Andrews, owner of Andrews Decking in Ontario, Canada, and a recent NADRA Award winner! 🇨🇦🏆Phil shares his ...
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Season 1
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Episode 56
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36:02