Fence & Deck Mastery Podcast
The Fence & Deck Mastery Podcast is all about providing value to businesses and professionals in the fencing or decking industry. Your host, Alex Danner, is the CEO and Founder of Fence & Deck Marketers, which is a digital marketing agency that works exclusively with Fencing or Decking businesses. He has been in the digital marketing industry for over ten years.
The podcast has many different types of episodes, including interviews with clients and fence or deck industry professionals, masterclasses on digital marketing services, including website development, Google Ads, Facebook Ads, Social Media Posting, and so much more.
If you're in the fence or deck industry, this podcast will give you TONS of helpful knowledge that can help you grow your business and hit your goals. If you want to be interviewed on the podcast, be sure to send us a message through our website at https://deckfencemarketers.com/contact-us/.
Episodes
97 episodes
Episode 97 - How Legendary Decks Hit $1.4M with 3 Crews and 75% Referrals
Calvin Gray of Legendary Decks joins Alex Danner to share how he went from making $20 an hour to building a successful decking company in Utah.In this episode, Calvin talks about starting Legendary Decks in 2019, completing 45 jobs in 20...
Episode 96 - The Contractor’s Guide to Paid Ads & Search Growth
In this episode from a Webinar replay, Alex Danner talks about:Why Paid Marketing is key to unlimited scalability in terms of lead flow for your Fencing and Decking BusinessThe Paid Marketing Strategies that are wor...
Episode 95 - What the Best Home Improvement CEOs do Different – Greg Cummings from Power100
Greg Cummings from Power100 joins Alex Danner to discuss what separates the highest-level CEOs in the home improvement industry, based on insights from 1,000+ contractor interviews.In this episode, Greg breaks down why growth, company cu...
Episode 94 - Jason Davoll on TimberTech’s New Era, 20 Years of Innovation & Contractor Growth
Jason Davoll from TimberTech joins Alex Danner to discuss TimberTech’s latest innovations, including aluminum framing, new decking and railing developments, contractor support, and the evolution of outdoor living products. Jason also shar...
Episode 93 - THE Deckmaster Jon Benaglio - His Story and How He Gets $1M Jobs Regularly
Jon Benaglio of Deckmasters of South Florida joins the podcast to discuss how he built a premium decking company known for delivering high-end residential and commercial projects throughout South Florida.In this episode, Jon shares how h...
Episode 92 - Building Luxury Outdoor Living Spaces with Mason Kuipers of Lakeshore Customs
Mason Kuipers of Lakeshore Customs joins Alex Danner to discuss building a premier outdoor living company specializing in custom decks, lakefront transformations, and luxury outdoor spaces. Mason shares insights on using virtual reality for sal...
Episode 91 - How Brian Buresh Built a Multi Million Dollar Contracting Business Through Culture & Differentiation
In this episode, Alex Danner sits down with Brian Buresh from Buresh Home Solutions to discuss the mindset shifts, systems, marketing strategies, and leadership lessons that helped grow his company after years of being stuck at the same revenue...
Episode 90 - How Contractors Can Stop Wasting Time on Bad Leads with mySalesman
In this episode, Alex Danner sits down with Rachel Kroese and Randy Barger from mySalesman to discuss how contractors can qualify leads faster, reduce wasted sales appointments, and improve efficiency with instant online quoting tools.Th...
Epsiode 89 - Mapping The Customer Journey
What is covered in this webinar:- Gain a better understanding of your customer- Create better experiences for your customers- Avoid potential issues ahead of time- Reduce customer acquisition costs and drive long-term value
Episode 88 - How George Hesse Built a Profitable Deck Company That Runs Like a Machine
In this episode, Alex Danner sits down with George Hesse of North County Deck & Patio, who shares what it really takes to run a consistent, profitable outdoor living business for over two decades.George breaks down his unique busines...
Episode 87 - From 1 Crew to $10M Fence Company | Dominic Vella on Scaling, Systems & Customer Experience
In this episode, Alex Danner sits down with Dominic Vella of Fantastic Fence, a $10M fencing company built from the ground up.They break down how Dominic scaled from a single crew to 8 crews, the biggest bottlenecks at each growth stage,...
Episode 86 - Qualify Leads Faster & Close More Jobs with Jeff Wraley
In this episode, Alex Danner sits down with Jeff Wraley of Groundwork to break down how contractors can qualify leads faster, reduce wasted time, and close more jobs. They dive into video-based lead intake, improving speed-to-lead, and bu...
Episode 85 - [Fencetech 2026] - Boost Fence Sales with Google LSAs!
In this Fencetech 2026 speaking session recording, Alex Danner, Owner of Fence & Deck Marketers, breaks down everything you need to know about LSAs, including:What Google Local Services Ads are and where they’re availableHow LSA...
Episode 84 - [Timbertech Summit 2026] Marketing Masterclass for Deck Builders - How to Dominate Your Market
Recorded live at the TimberTech and AZEK Exteriors 2026 Contractor Summit, this in-person session delivers a no-nonsense marketing masterclass built specifically for deck builders who want to win in their local markets.Marketing Masterc...
Episode 83 - Plan Your 2026 Growth: Website, SEO, Ads & Budgeting Blueprint
In this solo masterclass, Alex Danner walks fence and deck contractors through a complete blueprint to dominate 2026 using smart digital marketing.He breaks down how to set realistic revenue goals, calculate lead targets, and reverse-eng...
Episode 82 - Managing Online Reputation
Online reviews can make or break your fence or deck business—84% of customers trust them as much as personal recommendations.In this episode, Alex Danner breaks down the five key principles for generating consistent 5-star reviews, from ...
Episode 81 - Save Thousands on Payment Processing: Mark Dolan from Tiger Payments
Join Alex Danner for a money-saving conversation with Mark Dolan, payment processing expert from Tiger Payment Solutions, as they break down how fence and deck contractors can dramatically reduce or eliminate credit card processing fees.In ...
Episode 80 - Why Bamboo is Changing Decking: Neil Adams from MOSO Bamboo
Join Alex Danner for an eye-opening conversation with Neil Adams, Social Media Marketing Director for Moso Bamboo Outdoor, as they explore bamboo as a revolutionary decking and fencing material that's changing the industry.In this episode, ...
Episode 79 - Bobby Parks - How to Sell Your Business, NADRA Awards Scoring & Future of Deck Industry
Join Alex Danner for an inspiring conversation with deck industry legend Bobby Parks, who successfully built and sold Peachtree Deck after generating over $2.5 million in annual revenue. Bobby shares his journey from building custom homes strai...
Episode 78 - Stone Decks: 2M+ Sq Ft Installed
In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Bart Stuchell, founder of StoneDek Systems, to explore an innovative alternative to traditional wood and composite decking. Bart shares how he invented the...
Episode 77 - How Outback Deck Scaled to $10M and Built DeckMetriX Software
MENTION THE PODCAST TO GET $1500 OFF THE PLATFORM FEE!In this episode, Alex Danner chats with Brian Miller and John Gwaltney, founders of Outback Deck and creators of DeckMetriX. They share how they grew Outback Deck into a...
Episode 76 - From Fence Posts to Award-Winning Projects: Scott Groschel’s 20-Year Climb
In this episode, Alex Danner sits down with Scott Groschel, founder of SG Construction in California, to unpack his journey from digging post holes at 15 to becoming a multi-award-winning outdoor living contractor.Scott sha...
Epsiode 75 - ULTIMATE Digital Marketing MASTERCLASS at DeckXLive
In this special LIVE episode recorded at DeckXLive inside the Legacy Decks Academy, Alex Danner delivers the ultimate marketing masterclass for fence and deck contractors.Whether you're struggling to get ranked on Google or...
Episode 74 - How Barrett Pribyl Built Denver Fence Guys from the Ground Up
Barrett Pribyl shares how he went from building his first fence with a borrowed saw to growing Denver Fence Guys into a multi-crew operation with over 400+ five-star reviews. In this candid conversation with Alex Danner, Barrett e...
Episode 73 - How Deck Remodelers Became the Most Awarded Builder in NADRA History
Shawn McAleer, founder of Deck Remodelers and winner of 72+ NADRA Awards, joins Alex Danner to share how he built one of the most recognized names in outdoor living. From high-detail craftsmanship to scaling across four states, ...