Fence & Deck Mastery Podcast
The Fence & Deck Mastery Podcast is all about providing value to businesses and professionals in the fencing or decking industry. Your host, Alex Danner, is the CEO and Founder of Fence & Deck Marketers, which is a digital marketing agency that works exclusively with Fencing or Decking businesses. He has been in the digital marketing industry for over ten years.
The podcast has many different types of episodes, including interviews with clients and fence or deck industry professionals, masterclasses on digital marketing services, including website development, Google Ads, Facebook Ads, Social Media Posting, and so much more.
If you're in the fence or deck industry, this podcast will give you TONS of helpful knowledge that can help you grow your business and hit your goals. If you want to be interviewed on the podcast, be sure to send us a message through our website at https://deckfencemarketers.com/contact-us/.
Fence & Deck Mastery Podcast
Episode 64 - From Basements to Deck Builds: Josh Steinman’s Growth Journey
In this episode, Alex Danner chats with Josh Steinman, owner of EJS Deck and Home Solutions in Massachusetts. Josh shares how he evolved from basement remodeling to building high-end decks and outdoor spaces—all while building a solid team and staying present as a dad.
🔑 In this episode, you'll learn about:
- Josh’s transition from interior remodeling to focusing 75% of his work on decks and patios
- How fatherhood helped sharpen his business focus and drive
- The importance of team culture and hiring the right people for sustainable growth
- Why Josh stepped away from the tools to focus on sales, systems, and strategy
- How he uses CompanyCam and SOPs to streamline communication and quality
- A smart postcard strategy that brings in 3–6 new leads per job
- Moving away from Angi leads and investing in long-term SEO success
- How one happy client spent over $200K with EJS Deck & Home Solutions
If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.
We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.