Fence & Deck Mastery Podcast
The Fence & Deck Mastery Podcast is all about providing value to businesses and professionals in the fencing or decking industry. Your host, Alex Danner, is the CEO and Founder of Fence & Deck Marketers, which is a digital marketing agency that works exclusively with Fencing or Decking businesses. He has been in the digital marketing industry for over ten years.
The podcast has many different types of episodes, including interviews with clients and fence or deck industry professionals, masterclasses on digital marketing services, including website development, Google Ads, Facebook Ads, Social Media Posting, and so much more.
If you're in the fence or deck industry, this podcast will give you TONS of helpful knowledge that can help you grow your business and hit your goals. If you want to be interviewed on the podcast, be sure to send us a message through our website at https://deckfencemarketers.com/contact-us/.
Fence & Deck Mastery Podcast
Episode 77 - How Outback Deck Scaled to $10M and Built DeckMetriX Software
MENTION THE PODCAST TO GET $1500 OFF THE PLATFORM FEE!
In this episode, Alex Danner chats with Brian Miller and John Gwaltney, founders of Outback Deck and creators of DeckMetriX. They share how they grew Outback Deck into a multi‑million‑dollar business, built a powerful software tool for deck & outdoor living contractors, and transformed their sales process—closing jobs on the first visit and protecting margins.
In this episode you’ll learn:
- The story of going from remodeling business to full‑scale deck & outdoor living firm
- Why they developed DeckMetriX and how it works for pricing & take‑offs
- How one‑visit closes became possible and why it matters in today’s marketplace
- The often‑missed costs in decks (dumpsters, permit variances, extra footings) and how software handles them
- How contractors can use a similar approach to scale their business and protect profit
🔍 To learn more or book a demo: deckmetrix.com
If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.
We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.