Fence & Deck Mastery Podcast
The Fence & Deck Mastery Podcast is all about providing value to businesses and professionals in the fencing or decking industry. Your host, Alex Danner, is the CEO and Founder of Fence & Deck Marketers, which is a digital marketing agency that works exclusively with Fencing or Decking businesses. He has been in the digital marketing industry for over ten years.
The podcast has many different types of episodes, including interviews with clients and fence or deck industry professionals, masterclasses on digital marketing services, including website development, Google Ads, Facebook Ads, Social Media Posting, and so much more.
If you're in the fence or deck industry, this podcast will give you TONS of helpful knowledge that can help you grow your business and hit your goals. If you want to be interviewed on the podcast, be sure to send us a message through our website at https://deckfencemarketers.com/contact-us/.
Fence & Deck Mastery Podcast
Episode 78 - Stone Decks: 2M+ Sq Ft Installed
In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Bart Stuchell, founder of StoneDek Systems, to explore an innovative alternative to traditional wood and composite decking. Bart shares how he invented the Silka Grate system back in 2007—a revolutionary honeycomb subfloor that allows contractors to install natural stone, porcelain, pavers, and premium materials on elevated surfaces.
Discover how this patented system competes head-to-head with high-end composite products while offering homeowners a maintenance-free, high-value alternative. Bart walks through the installation process, addresses common contractor concerns about cutting stone, and reveals creative possibilities for outdoor kitchens, fire features, and custom lighting.
Key Topics Covered:
- How the honeycomb grate system supports over a ton per square foot
- Installation process compared to traditional decking
- Material options and pricing vs. premium composites
- Creative applications: kitchens, fire features, countertops, lighting
- Training and support for contractors
- Differentiating your business in competitive markets
Perfect for deck contractors looking to stand out and target high-end customers with cutting-edge outdoor living solutions.
If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.
We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.