Born To Tint with The Miller Brothers

The Future of Skilled Trades, Gen Z Workers & AI with Brock Holyoak

The Miller Brothers

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0:00 | 1:50:11

🎙️ What happens when a custom home builder and two window tint entrepreneurs — all connected through Ryan Pineda — sit down together? You get one of the most wide-ranging, real-talk conversations we've ever had on the pod.

This week, Ricky and Josh sit down with Brock Holyoak, a Utah-based home builder operating in Cedar City and Mesquite, Nevada, building semi-custom spec homes on a 90–95 day production timeline and scaling toward full subdivision development.

🔥 In this episode we cover:
🏠 Why firing the wrong customer is one of the best business moves you can make
⚡ How Brock builds semi-custom spec homes in 90–95 days — and what the big builders get wrong
📊 The difference between building for people vs. building for numbers
👨‍👦 How Brock is structuring his business to hand it off to his son incrementally
💼 How the Miller Brothers transitioned Green Valley Window Tint from a mom-and-pop shop into a scalable operation
🎯 Why they stopped chasing every job and started focusing on commercial and architectural tint
📱 How content and podcasting is closing deals before customers even call — including leads coming in directly from ChatGPT
🔨 Why skilled trades may be the most AI-proof careers of the next 20 years
👷 The real talk on Gen Z in the workforce — what's working, what isn't, and how to train the right people
🧠 Hiring from the ground up vs. bringing in veterans — and which actually works better
💰 Tax strategy for small business owners: rolling profit into assets instead of paying it out
🚛 Vehicle fleet management and the leasing vs. buying debate for work trucks
🌐 The future of AI, robotics, and whether human craftsmanship becomes a premium product
🎤 Brock's upcoming podcast "Brews and Bullshit" — filmed in the Utah mountains

🙌 Whether you're in construction, tinting, or just trying to build something that lasts — this episode is loaded with real-world strategy and unfiltered conversation.

📲 Follow us on Instagram @greenvalleywindowtint
📲 Follow Brock on Instagram @brockholyoak

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