Born To Tint with The Miller Brothers
Welcome to Born to Tint with The Miller Brothers. Our podcast is more than just a show – it's a platform for building relationships, sparking creativity, and propelling the tinting industry forward together.
We're here to provide education that empowers not only ourselves but also the tint community – from the clients to fellow professionals in the trade. Tune in to discover the latest trends, techniques, and strategies that drive success in the tinting world, while also gaining valuable insights into personal and professional growth.
But that's not all. We're dedicated to fostering a sense of community within the tinting industry. We believe in creating a collaborative space where enthusiasts, experts, and newcomers alike can connect, share experiences, and learn from one another.
So, whether you're a seasoned professional or just starting out, whether you're a family-owned business or simply passionate about the art of tinting, we welcome you to join our journey. Subscribe now and be a part of our community as we celebrate the world of tinting.
Born To Tint with The Miller Brothers
Why Your Content Isn't Working (And What to Do Instead) with Kate Sybilrud
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What does it actually take to show up online in a way that's real — and actually works? In this episode of the Born to Tint Podcast, Ricky Miller sits down with Kate Sybilrud, Creative Director of Create With Kate, a private consultant who helps business owners understand themselves and show up authentically online. This one goes deep.
Ricky and Kate cover the real story behind Green Valley Window Tint's content strategy — from resisting social media to posting 5-7 pieces a day and hitting a 17.3% click-through rate on paid ads. They break down why organic content isn't just "nice to have" — it's what makes your paid ads actually convert.
🎯 They also get into what most business owners get wrong about content — talking AT your audience instead of making them feel seen. Kate shares how she repositions messaging so it resonates at a root level, not just a surface level.
💼 Ricky opens up about the business mechanics behind Green Valley and Tint Lab — closing ratios, subcontracting strategy, building a premium price point, and why a properly priced job gives you the room to pay great installers and still protect your margins.
🙏 And then the conversation gets personal. Ricky shares his faith journey — giving his life to Christ at Kingdom Summit — and gets real about a difficult season that included financial mistakes, family stress, and what it actually felt like to hit rock bottom and rebuild. It's raw, honest, and worth every minute.
🎬 Whether you're a tinter, a trade business owner, or just someone building something real — this episode has something for you.
Follow Kate on Instagram: @katesellscreator
Follow us on Instagram: @greenvalleywindowtint
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