Born To Tint with The Miller Brothers
Welcome to Born to Tint with The Miller Brothers. Our podcast is more than just a show – it's a platform for building relationships, sparking creativity, and propelling the tinting industry forward together.
We're here to provide education that empowers not only ourselves but also the tint community – from the clients to fellow professionals in the trade. Tune in to discover the latest trends, techniques, and strategies that drive success in the tinting world, while also gaining valuable insights into personal and professional growth.
But that's not all. We're dedicated to fostering a sense of community within the tinting industry. We believe in creating a collaborative space where enthusiasts, experts, and newcomers alike can connect, share experiences, and learn from one another.
So, whether you're a seasoned professional or just starting out, whether you're a family-owned business or simply passionate about the art of tinting, we welcome you to join our journey. Subscribe now and be a part of our community as we celebrate the world of tinting.
Born To Tint with The Miller Brothers
The Franchise Blueprint with Micah Kritzman
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What happens when a digital marketing vet and cruise-line sales pro trades the corporate grind for a squeegee and a pressure washer? In this episode of the Born to Tint Podcast, Ricky and Josh Miller sit down with Micah Kritzman of Shine of South Las Vegas — window cleaning, solar panel cleaning, pressure washing, turf cleaning, and permanent lighting — to break down what it really takes to build a service business in the harshest, dustiest market in the country.
Two industries. One truth: cheap now is expensive later. This one is packed with pricing philosophy, trust-building tactics, and the sales mindset that turns one-time jobs into lifetime customers. 👇
🚀 WHAT YOU'LL LEARN IN THIS EPISODE
💰 Why "you get what you pay for" is the only pricing strategy that survives in the trades
🔁 The recurring-revenue secret hiding in your customer's backyard (hint: it's the turf)
🧠 How to sell by educating — walking a customer through what they actually need vs. what pads the invoice
🤝 The mini-mansion client who leaves them alone in a house full of exotic cars… and why trust is the real product
📉 The Vegas glass crisis: scratched windows on $5M new builds, Toll Brothers' neighborhood-wide replacement nightmare, and the Covid supply-chain fallout still biting homeowners today
🪟 TINT & GLASS GOLD FOR HOMEOWNERS
☀️ Why window film beats solar screens (see out clearly, no dirty warped screens, 10-year warranties)
🐦 Bird-strike film that cuts strikes by 80%+ — already being mandated on commercial buildings in California
🌱 Turf burn from window reflections — and how the right film (or perforated screen) solves it
🔥 165° cars, surface-four coatings, and why heat is what really drives tint demand
🎥 THE "FEED THE BEAST" CONTENT PLAYBOOK
📱 Why cleaning content goes viral and how to throw "blind darts" until something pops
🎤 The Weird Al Yankovic social-media strategy every service business should steal
If your home has glass, turf, or solar — this episode will change what you notice forever. ⚠️ Fair warning: once you see it, you can't unsee it.
📲 CONNECT WITH THE GUEST
Follow Micah 👉 @shineofsouthlasvegas (Facebook, Instagram, TikTok) | ShineOfSouthLasVegas.com
🔥 FOLLOW GREEN VALLEY WINDOW TINT
Follow us on Instagram 👉 @greenvalleywindowtint
Whether it's flat glass, PPF, or automotive tint — we're here to educate you first and solve the problem, not just sell you film.
👇 Like, subscribe, and drop a comment — what surprised you most in this one?
#WindowTint #LasVegas #WindowCleaning #Entrepreneurship #SmallBusiness #Trades #BornToTint #SolarPanelCleaning #PressureWashing #WindowFilm #GreenValleyWindowTint #Franchise
00:45 — Meet Micah & Shine of South Las Vegas
02:25 — The Shine franchise origin story (from college windows to Uganda)
04:59 — Pioneering turf cleaning: the recurring-revenue play
07:43 — It's not the product, it's the application
11:12 — "Feed the beast": why cleaning content goes viral
17:26 — Heat drives tint demand: 165° cars & solar screens vs. film
21:27 — Deep-cleaning caked-on Vegas glass without scratching it
26:32 — "I can't unsee it": the tinter & cleaner curse
36:16 — "You get what you pay for": the premium pricing mindset
38:18 — The consultative sale: educating customers on what they actually need
41:00 — The mini-mansion client & earning unshakable trust
46:05 — Bird strikes & bird-strike film (80% fewer strikes)
50:18 — Toll Brothers & the new-build glass crisis
1:06:00 — Cross-selling opportunities & where to find Shine