Pretty Hard
Pretty Hard is all about discussing what we feel when we think about our relationship to beauty - how it's changed over time, what we've been and are currently influenced by, what we're trying to change, and of course, how hard it is to run (and consume) a beauty brand in today's digital age. A podcast by Fluff, a beauty brand that believes it’s ok to feel more with makeup, so long as you don’t feel less without it. A series of honest conversations: thoughts and feelings with founder, Erika Geraerts and Head of Brand, Ellen Jenkinson.
Pretty Hard
Episode 26: Contrast. Auminea Hamidi's Relationship to Beauty
Aumi is a fashion designer and brand mentor. She made the leap from the finance world after finding her community at Burning Man and a home in NY in 2012. We discuss the importance of finding your people and your place - and the freedom it allows. Aumi opens up about her own limiting beliefs and exploring new ways of seeing herself. We look at her own creative process and the various influences over time.