
Pretty Hard
Pretty Hard is all about discussing what we feel when we think about our relationship to beauty - how it's changed over time, what we've been and are currently influenced by, what we're trying to change, and of course, how hard it is to run (and consume) a beauty brand in today's digital age. A podcast by Fluff, a beauty brand that believes it’s ok to feel more with makeup, so long as you don’t feel less without it. A series of honest conversations: thoughts and feelings with founder, Erika Geraerts and Head of Brand, Ellen Jenkinson.
Episodes
42 episodes
Episode 42: Fraught. Eryca Judi Green's Relationship to Beauty,
Eryca Judi Green is a photographer, co-owner at Opmanis & Green, and director of Smith St Bazaar. We have known each other for around a decade, having first met at her furniture store and very quickly becoming close friends.&nbs...
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Season 6
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Episode 42
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45:05

Episode 41: Alice Edgeley's Relationship to Beauty.
Alice Edgeley is a fashion & costume designer, stylist, and a self proclaimed fashion history/ beauty nerd. If you live in Collingwood or Fitzroy, you will definitely know her work. Alice is all about questioning established notions of ‘goo...
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Season 6
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Episode 41
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48:50

Episode 40: Roses. Carol Green's Relationship to Beauty.
Carol Green is a dancer, model, and teacher, who at 67, is still dancing en pointe - having been a professional ballerina with the Australian Ballet School and having danced since the age of 5. We chat about many things including the most poeti...
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Season 6
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Episode 40
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48:09

Episode 39: Dynamic. Diana Mishka's Relationship to Beauty.
Diana Mishka is a NY based model, marketing manager, and friend of Fluff.We recently collaborated on a PH colour-changing Lip Oil, after getting to know Diana and her love of makeup. We thought, why pick another colour when we can work ...
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Season 5
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Episode 39
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55:51

Episode 38: Layered. Stacey Burt's Relationship to Beauty.
Stacey Burt is the founder of Little Company, a holistic skin studio that offers a focused approach to the body’s largest organ, that being the skin. We love Little Company's approach to facials - it is truly a meditative ritual that we believe...
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Season 5
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Episode 38
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47:11

Fluff x Shopify Masters. A (re)introduction to the brand, with founder Erika Geraerts.
An interruption to our usual podcast schedule, to (re)introduce Fluff to new listeners, customers, and followers, on behalf of Shopify Masters and host Shuang Esther Shan.Fluff was created in 2018 as an antidote to the current beauty ...
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Season 5
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Episode 37
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39:52

Episode 36: Complex. Lydia O'Donnell's Relationship to Beauty.
Lydia O'Donnell is a Marathon Athlete, Nike Pacific Run Coach, and the Co-Founder of Femmi, a dedicated running app for women, focused around learning about one's cycle and it's impact on movement and exercise, as well as a weekly run community...
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Season 5
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Episode 36
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46:39

Episode 35: Clean. Sam Guggenheimer's Relationship to Beauty.
Sam Guggenheimer is the co-host of Just For Girls, a podcast discussing everything that plays out in the day to life of just that, being a girl. We loved talking to Sam because she had a very balanced perspective on the work she's doing in her ...
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Season 5
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Episode 35
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49:38

Episode 34: Fun. Lucinda Price's Relationship to Beauty.
Lucinda Price is a writer, comedian, and performance artist. We've crossed paths over the last ten years, and have wanted to talk to Lucinda in detail for a while. We finally got the opportunity and we loved the amount of crossover we had, bein...
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Season 5
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Episode 34
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1:02:46

Episode 33: Everything, Everywhere. Lesley Hunter's Relationship to Beauty.
@lesley__hunter came into Fluff's world for one of our campaign photoshoots and we fell in love with her curiosity, energy, and approach to beauty. In this episode we discuss her experien...
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59:58

Episode 32. Fluctuating. Leonie Akhidenor's Relationship to Beauty
"You’ll care less, strive further, and feel more,” Leonie Akhidenor is the host of the Parenthood Podcast, a model, and mother, who was introduced to Fluff via mutual connections. In this conversation we explore her experience as a...
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Season 4
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Episode 32
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42:30

Episode 31: Evolving. Sam Wood's Relationship to Beauty
Sam Wood is a father, husband, and self-proclaimed 'fitness guy'. Having worked in the health industry for almost 2 decades, we were keen to discuss with Sam the idea of beauty under the lens of aesthetic vs mental and emotional health....
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52:28

Episode 29: Protective. Erin Deering's Updated Relationship to Beauty
We spoke to Erin Deering a year ago on the podcast and since then, a lot has happened. Erin has had a melanoma removed from her face, her breast implants removed, and has launched her memoir, Hanging by a Thread."My face looks like mine...
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47:45

Episode 30: Fraught. Jessica Defino's Relationship to Beauty
Jessica Defino is a former editor for the Kardashian-Jenner Apps and a freelance beauty journalist for The New York Times, Vogue, WWD, Allure, and more.Jessica's writing has influenced Fluff greatly, being beauty-critical conten...
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1:17:42

Episode 28: Catching up
Erika & Ellen discuss the series ahead, the current state of the industry, the current state of their personal lives, and what the future of beauty looks like, right now.
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Season 4
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Episode 28
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46:52

Episode 27: An internal transition. Ziggy Razuki’s Relationship to Beauty
Ziggy is a yoga, philosophy and meditation teacher and guide, bridging disciplines from the East and West. Having studied extensively in India, as well as his current Psychology studies in Melbourne, he’s also played semi-professional soccer fo...
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51:36

Episode 26: Contrast. Auminea Hamidi's Relationship to Beauty
Aumi is a fashion designer and brand mentor. She made the leap from the finance world after finding her community at Burning Man and a home in NY in 2012. We discuss the importance of finding your people and your place - and the freedom it all...
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43:45

Episode 25: Honesty. Zac Waters Relationship to Beauty
Zac Waters has been a touring musician for the last 11 years. In 2019 he started Adult Art Club which blends music and art in immersive exhibitions. Zac opens up about the role of ego in identity and creativity, and the importance of appreciati...
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Season 3
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Episode 25
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48:26

Episode 24: Internal. Robyn Clark's Relationship to Beauty
Robyn Morrison (Bobby Clark) is an artist, creative director, interior stylist and creative consultant. She speaks openly about her experience growing up in Scotland, how her art has been the truest expression of her identity, how becoming a mo...
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Season 3
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Episode 24
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55:10

Episode 23: A New Season: Career & Community
In season 3 we’re discussing beauty under the lens of career and community: everything from societal expectations to how your work can be the truest expression of your identity. (For some, not everyone).As a tangent, we discuss the evolv...
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Season 3
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Episode 1
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33:08

Episode 22: Considered. Avi’s Relationship to Beauty
Avigon Paphitis is a Beauty industry marketing consultant, and founder of Paphitis Advisory. She previously worked at Beautycounter and Youth To The People, and has a wealth of knowledge across global makeup and skincare brands, and the changin...
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Season 2
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Episode 9
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1:16:54

Episode 21: Up & down. Soumeya’s Relationship to Beauty
Soumeya Beeow is a professional runner and model who recently featured in Fluff’s Lip Oil campaign. We were drawn to her willingness and openness to discuss the cultural differences surrounding beauty, growing up as a West African women in Aust...
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Season 2
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Episode 8
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42:18

Episode 20: Reverence. Caro’s Relationship to Beauty
Caroline Moreau-Hammond is many things - relevant to this conversation, she is host of The Philosophy of Sex podcast and founder of Becuming, the online sex toy retailer. She has an incredible knowledge across different and often esoteric modal...
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Season 2
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Episode 7
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57:15

Episode 19: At Ease. Marc Lyons' Relationship to Beauty
Marc is a Creative Director and founder of Happie Holl, a modern wellness brand, centred around promoting better butt care. We discuss his relationship to beauty under the lens of sexuality and identity, and his experiences as a new founder wit...
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Season 2
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Episode 6
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41:02

Episode 18: Complimentary. Yoko Inue’s Relationship to Beauty
Yoko is an author and the founder of organic raw food and living food cafe, Shoku Iku. In this episode we discuss Yoko’s cultural background and influence on beauty and identity, as well as her work in the world of raw and living foods. Find Yo...
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Season 2
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Episode 5
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43:41
