Pretty Hard
Pretty Hard is all about discussing what we feel when we think about our relationship to beauty - how it's changed over time, what we've been and are currently influenced by, what we're trying to change, and of course, how hard it is to run (and consume) a beauty brand in today's digital age. A podcast by Fluff, a beauty brand that believes it’s ok to feel more with makeup, so long as you don’t feel less without it. A series of honest conversations: thoughts and feelings with founder, Erika Geraerts and Head of Brand, Ellen Jenkinson.
Pretty Hard
Episode 30: Fraught. Jessica Defino's Relationship to Beauty
Jessica Defino is a former editor for the Kardashian-Jenner Apps and a freelance beauty journalist for The New York Times, Vogue, WWD, Allure, and more.
Jessica's writing has influenced Fluff greatly, being beauty-critical content that publications can’t, won’t, or don’t cover.
In this episode we discuss the idea of beauty behaviours as coping mechanisms, the pressure consumers are under being perceived constantly, and the moral obligation of brands to deal with such.
"If we want to deal with sustainability, we need to address beauty standards, and why we feel compelled to consume so much, and manipulate our bodies so much. If these things are addressed, sustainability will be addressed. There are feelings driving our consumption."
Find Jessica via her Substack, The Unpublishable.