Pretty Hard
Pretty Hard is all about discussing what we feel when we think about our relationship to beauty - how it's changed over time, what we've been and are currently influenced by, what we're trying to change, and of course, how hard it is to run (and consume) a beauty brand in today's digital age. A podcast by Fluff, a beauty brand that believes it’s ok to feel more with makeup, so long as you don’t feel less without it. A series of honest conversations: thoughts and feelings with founder, Erika Geraerts.
Pretty Hard
Episode 43: Jessica Defino, Erika Geraerts, and Maeva Heim. An honest discussion.
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The beauty industry is brutal, for consumers, brands, and founders alike.
While glossy on the surface, behind the scenes is a world of numbers, stakeholders, and systems that are rarely discussed.
Purpose vs Profit.
Expression vs Exploitation.
Generosity vs Gatekeeping.
In this intimate, live podcast recording from April 2025 in NYC, founder of Fluff, Erika Geraerts speaks openly with beauty journalist and writer Jessica Defino and Bread Beauty founder Maeva Heim.
Find Jessica on Substack at The Review of Beauty
And Maeva on IG at @bread @maeva_helene
And Erika on IG at @erikageraerts and Substack at Pretty Hard.