Behind the Buzz
Welcome to Behind the Buzz, a show where we discuss what happens when creativity meets strategy and have fun conversations with marketing geniuses, PR gurus, experiential creators, and social media visionaries who are shaping the industry and defining its vibe.
In each episode, we sit down with brilliant communicators and creators of all kinds, to explore the latest trends, strategies, and innovations that drive successful marketing campaigns. From dissecting viral social media trends to uncovering the secrets of effective marketing, "Behind the Buzz" is your go-to source for modern, informative discussions.
Hosted by marketing mavens Kristy Tozer and Andrea Alava, our podcast aims to empower marketers, entrepreneurs, and enthusiasts alike by providing actionable insights and expert advice. Tune in for a mix of engaging interviews, industry updates, and real-world case studies.
Subscribe now and join us on a journey through the ever-evolving landscape of marketing and what it means to start a rumble, build a buzz and thoughtful chatter.
Let’s get buzzed.
Behind the Buzz
Latest Episodes
Marketing A Mountain with Austin Martin
On this episode, we are joined by Austin Martin, Head of Publicity for Anakeesta in the breathtaking Great Smoky Mountains of Gatlinburg, Tennessee. With almost a decade of experience in broadcast television as an anchor, producer, and reporter...
The Business of Halloween: Scott Swenson
We are joined by Scott Swenson, mastermind behind some of the greatest haunts in the country. For over 30 years, Scott has been bringing stories to life as a producer, director, writer, and performer. His work in theme parks, consumer events, l...