High-Key Growth | The Podcast
High-Key Growth is here to help early-stage founders, solopreneurs, and marketers learn how to achieve rapid growth while running extremely lean. Join marketing expert Geena Greguric as she sits down with founders, marketers, and other growth experts as they share how they reinvented the wheel so you don’t have to.
High-Key Growth | The Podcast
#004 - Digital Marketing 101 & Getting Started with Pay-Per-Click (PPC) with Andrew Rupert
The expansive world of digital marketing can be intimidating when you're a small team or founder wearing so many other hats and not having a ton of time to dedicate to your digital presence. From SEO to SEM and PPC, the acronyms alone can be defeating. Luckily for me, Andrew Rupert stopped by High-Key Growth to help break down the steps to getting started.
In this episode, Andrew covers:
- Common digital marketing mistakes and how to avoid them
- Targeting your message by building buyer personas and task maps
- Efficient budgeting for PPC and other advertising
- Metrics that matter most when getting started
Hot Links
Aspirant Proven Growth Strategies
Aspirant Strategic Planning Process
Aspirant Marketing Strategy Development
Aspirant Digital Marketing Priorities
Andrew Rupert
Connect with Andrew on LinkedIn