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High-Key Growth | The Podcast
High-Key Growth is here to help early-stage founders, solopreneurs, and marketers learn how to achieve rapid growth while running extremely lean. Join marketing expert Geena Greguric as she sits down with founders, marketers, and other growth experts as they share how they reinvented the wheel so you don’t have to.
Episodes
11 episodes
Making Account Based Marketing a Key Tool in Your Marketing Strategy
Learn how to unlock the potential of Account Based Marketing (ABM) and take your growth strategy to the next level on this episode of High-Key Growth. Listen in as Sendoso’s Co-CEO, Kris Rudeegraap, offers insights into why AMB has become a gam...
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Season 2
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Episode 2
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23:07
#010 - Early-Stage B2B Content Strategy
Content marketing is a critical piece of the puzzle for B2B businesses, but is often one of the most challenging pieces to execute when you have very little bandwidth during the early stages of growth. Beam Content Co-Founder, Brooklin Nash, sh...
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Season 2
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Episode 1
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47:22
#009 - Product Marketing Essentials for an Early-Stage Company with Jada Gale
For early-stage companies, a product marketing hire isn't often your first priority, but product marketing as a function is necessary for the success of your solutions and market fit. Idelic's Jada Gale stopped by High-Key Growth to discuss pro...
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Season 1
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Episode 9
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39:27
#008 - Building an Effective Content Strategy to Drive Growth with Nate Turner
There's more than meets the eye when it comes to content. With a solid content creation strategy, a brand can turn blog posts and ebooks into revenue. Tenspeed's Nate Turner joins this episode of High-Key Growth to talk about what building that...
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Season 1
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Episode 8
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35:56
#007 - Digital Advertising 101 – Building an Impactful Ad Strategy with RJ Huebert
For many businesses, Google and social advertisements are some of the most effective ways to reach their target audience and drive growth quickly. Although, marketing background or not, launching successful paid ads for search or social on a bu...
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Season 1
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Episode 7
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43:08
#006 - How Video Marketing Can Help Build Your Brand Story & Propel Growth with Christopher Evans
From reels and stories to conference presentations, brand videos, advertisements, customer testimonials, user-generated content... the list goes on when it comes to video options for your marketing toolbox. For even seasoned companies, navigati...
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Season 1
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Episode 6
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1:06:21
#005 - Leveraging Your Personal Image to Build Authenticity in Your Company Brand with Heather Jones
In a competitive industry with knowledgeable buyers, it takes more than just a quality product or solution to stand out above the noise. Presenting a relatable, authentic brand is critical to connecting and resonating with the market. For Co-Fo...
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22:09
#004 - Digital Marketing 101 & Getting Started with Pay-Per-Click (PPC) with Andrew Rupert
The expansive world of digital marketing can be intimidating when you're a small team or founder wearing so many other hats and not having a ton of time to dedicate to your digital presence. From SEO to SEM and PPC, the acronyms alone can be de...
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Season 1
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Episode 4
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33:49
#003 - Making AI Your Ally for Efficient and Effective Early-Stage Marketing with Jim Wrubel
AI has become more accessible than ever before since the launch of ChatGPT. In just over a year, ChatGPT has already racked up over 100M users. Among the universal list of AI adopters, marketers and early-stage founders have jumped in headfirst...
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Season 1
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Episode 3
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42:09
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#002 - The Power of Social Media for a Direct-to-Consumer Brand with Kyle Guinness
When running a direct-to-consumer line whose target market includes college students, social media can be the make-or-break channel for your brand. On this episode of High-Key Growth, Kyle Guinness, CEO and Co-Founder of Revitalize Energy, shar...
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Season 1
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Episode 2
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42:48
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#001 - The Bare Necessities: a Startupper's First Marketing Moves with Jordan Marinkovich
From launching your monthly newsletter to going viral on TikTok, a founder's list of Big Hairy Audacious Goals (BHAG) in marketing is neverending. On this episode of High-Key Growth, Jordan Marinkovich, Innovation Work's Platform Community Mana...
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Season 1
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Episode 1
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15:04
