High-Key Growth | The Podcast
High-Key Growth is here to help early-stage founders, solopreneurs, and marketers learn how to achieve rapid growth while running extremely lean. Join marketing expert Geena Greguric as she sits down with founders, marketers, and other growth experts as they share how they reinvented the wheel so you don’t have to.
High-Key Growth | The Podcast
#005 - Leveraging Your Personal Image to Build Authenticity in Your Company Brand with Heather Jones
In a competitive industry with knowledgeable buyers, it takes more than just a quality product or solution to stand out above the noise. Presenting a relatable, authentic brand is critical to connecting and resonating with the market. For Co-Founder, Heather Jones, putting her (color-matched) face in the spotlight helped Foundera go viral in the beauty industry.
In this episode, Heather covers:
- The benefit of tying your personal brand to your company brand
- How Foundera went viral on TikTok
- Marketing with just an MVP product
- Using social media to gain feedback from the market
Hot Links
Foundera on TikTok
Foundera on Facebook
Foundera on Instagram
Foundera on Twitter
Heather Jones
Email Heather at hello@foundera.us
Heather is a 2x entrepreneur with over 10 years of experience in product development, beauty branding, and marketing. Heather has driven the month-over-month growth and commercialization of Foundera.