High-Key Growth | The Podcast
High-Key Growth is here to help early-stage founders, solopreneurs, and marketers learn how to achieve rapid growth while running extremely lean. Join marketing expert Geena Greguric as she sits down with founders, marketers, and other growth experts as they share how they reinvented the wheel so you don’t have to.
High-Key Growth | The Podcast
#006 - How Video Marketing Can Help Build Your Brand Story & Propel Growth with Christopher Evans
From reels and stories to conference presentations, brand videos, advertisements, customer testimonials, user-generated content... the list goes on when it comes to video options for your marketing toolbox. For even seasoned companies, navigating the realm of visual storytelling can be challenging when deciding which videos and channels make sense for their brand. Luckily, PMI Digital's Head of Business Development, Creative Production, Christopher Evans, stopped by to share some of his expertise.
In this episode, Chris covers:
- Trends in video that can help your company stand out
- Video styles and channels to leverage for your 2024 strategy
- How to identify the channels most effective for your business
- The rise of AI in video and how it can impact your marketing
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