High-Key Growth | The Podcast
High-Key Growth is here to help early-stage founders, solopreneurs, and marketers learn how to achieve rapid growth while running extremely lean. Join marketing expert Geena Greguric as she sits down with founders, marketers, and other growth experts as they share how they reinvented the wheel so you don’t have to.
High-Key Growth | The Podcast
#010 - Early-Stage B2B Content Strategy
Content marketing is a critical piece of the puzzle for B2B businesses, but is often one of the most challenging pieces to execute when you have very little bandwidth during the early stages of growth. Beam Content Co-Founder, Brooklin Nash, shares tips and tricks for building a content-driven brand as a founder or solo marketer.
In this episode, Brooklin covers:
- Low-cost market research and validation tools and processes
- Critical elements of effective product positioning and messaging
- Common mistakes early-stage founders often make
Hot Links
Beam Content Website
Connect with Brooklin on LinkedIn
Email Brooklin at brooklin@beamcontent.co