High-Key Growth | The Podcast
High-Key Growth is here to help early-stage founders, solopreneurs, and marketers learn how to achieve rapid growth while running extremely lean. Join marketing expert Geena Greguric as she sits down with founders, marketers, and other growth experts as they share how they reinvented the wheel so you don’t have to.
High-Key Growth | The Podcast
Creating Aesthetic Social Media Content for Travel & Airbnb
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Geena Greguric
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Season 3
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Episode 1
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What does it actually take to create scroll-stopping, high-converting content in the travel and short-term rental space? In this episode, I sit down with Heather Williamson, a digital marketing consultant specializing in aesthetic lifestyle video, to break down what’s working right now.
In this episode, we cover:
- How she carved out a niche creating content for Airbnb, hotels, and travel brands
- Why social media is now essential for bookings and brand growth
- Proven best practices for creating polished, high-performing video content (on your PHONE!)
- What most Airbnb hosts and travel brands are getting wrong