There's an invisible force that underlies every decision your potential client makes.

Let’s get this out of the way: I love AI.I use it every single day in my business—when I’m creating content, writing emails, mapping out offers, planning systems, and helping other life coaches do the same. AI tools like ChatGPT...

Most life coaches create lead magnets that check all the boxes—but don’t actually convert. In this episode, I’m breaking down what separates a forgettable freebie from one that makes your dream clients excited to work with you. If your lead mag...

In the first part of my six-part series on building an automated marketing system for your coaching business, I talk about a crucial foundation: creating your offers.While this may seem straightforward, it’s more than just listing servic...

The first day of school reminded me of something powerful—my mindset matters more than my circumstances. In this episode, I break down the two keys to hitting six figures as a life coach: simple math and the mindset shifts that help you move fo...