Creative Operations
Everywhere you turn there's a new marketing framework. And every day, a new technology gets launched to take advantage of the latest marketing trend.
But as a marketer, it's hard to get passed the high-level theories and get work done.
Creative Operations is a podcast for B2B marketers who want to build a marketing engine and generate revenue. In each episode, agency owners Tristan Pelligrino and Jacob Brain get into the weeds and uncover how small scrappy marketing teams can get work done.
Creative Operations
The Power of Automation in Modern Marketing
In this episode of Creative Operations, host Jacob Brain sits down with Isaac Perdomo from Opzer to dive into the transformative world of automation in business. Isaac underscores the pivotal role of established software platforms in building a robust business foundation. Sharing his personal journey, he recounts his evolution from a VA in a marketing agency to a pivotal figure in the realm of automation, emphasizing the efficiency gains his firm has achieved for various clients.
Jacob highlights the mounting challenges today's marketing teams face, from shrinking resources to escalating expectations. The duo discusses the hesitancy many teams exhibit towards automation, attributing it to a mix of inertia, lack of awareness, and the sheer volume of tools available.
The conversation wraps up with insights into common misconceptions about automation, the rise of no-code solutions, and the pitfalls of premature automation. This episode offers a comprehensive look into the nuances of automation in the modern marketing landscape.