Creative Operations
Everywhere you turn there's a new marketing framework. And every day, a new technology gets launched to take advantage of the latest marketing trend.
But as a marketer, it's hard to get passed the high-level theories and get work done.
Creative Operations is a podcast for B2B marketers who want to build a marketing engine and generate revenue. In each episode, agency owners Tristan Pelligrino and Jacob Brain get into the weeds and uncover how small scrappy marketing teams can get work done.
Creative Operations
The Power of Marketing: Hal Zeitlin's Diverse Ventures
In this episode of Creative Operations, host Jacob Brain sits down with Hal Zeitlin from Candid Leap to dive into Hal's multifaceted journey in the digital world. Hal recounts his transition from spearheading marketing campaigns to his serendipitous discovery of Webflow. This platform revolutionized his approach, enabling him to craft impressive digital products without the conventional prerequisites of coding or design expertise.
But Hal's entrepreneurial spirit isn't confined to the digital realm. He shares a heartwarming tale of collaborating with his brother, a world-class chef, to kickstart a bagel business. What began as a modest venture selling bagels at a farmer's market soon blossomed. With Hal's strategic digital interventions, they expanded their team and are now on the brink of opening a storefront, further solidifying their footprint in the culinary world.
Hal's narrative underscores the transformative power of marketing expertise, highlighting its potential to open doors to diverse and exciting ventures.