Creative Operations
Everywhere you turn there's a new marketing framework. And every day, a new technology gets launched to take advantage of the latest marketing trend.
But as a marketer, it's hard to get passed the high-level theories and get work done.
Creative Operations is a podcast for B2B marketers who want to build a marketing engine and generate revenue. In each episode, agency owners Tristan Pelligrino and Jacob Brain get into the weeds and uncover how small scrappy marketing teams can get work done.
Creative Operations
AI and No-Code Automation: Insights from Grant Hushek
In this episode of Creative Operations, hosts Tristan Pelligrino and Jacob Brain sit down with Grant Hushek from Grantbot Process Consulting to explore the transformative potential of AI and no-code automation in the marketing world. Grant dives into how small, scrappy marketing teams can leverage these technologies to streamline their operations and achieve quick wins. He explains the importance of identifying tedious tasks within workflows and automating them using no-code tools like Zapier, Airtable, and HubSpot, which can significantly reduce context switching and enhance productivity.
Grant shares his approach to building scalable automation systems that can grow with a business. He emphasizes the need for detailed documentation and the creation of a sustainable automation strategy that adapts to changing processes. Throughout the discussion, Grant highlights the benefits of integrating AI within these no-code platforms, showcasing examples like automated sales call summaries and advanced data management. This integration allows teams to focus on high-leverage activities while delegating routine tasks to automated systems, ultimately driving efficiency and effectiveness.
The conversation also touches on Grant's vision for a global automation factory, where skilled professionals across different time zones contribute to seamless 24/7 operations. He reflects on his journey from working at Hampton to founding his own consulting firm, sharing insights on the evolving landscape of AI and automation. Grant's enthusiasm for continuous learning and innovation shines through as he discusses the future of these technologies and their potential to revolutionize marketing operations.