Creative Operations
Everywhere you turn there's a new marketing framework. And every day, a new technology gets launched to take advantage of the latest marketing trend.
But as a marketer, it's hard to get passed the high-level theories and get work done.
Creative Operations is a podcast for B2B marketers who want to build a marketing engine and generate revenue. In each episode, agency owners Tristan Pelligrino and Jacob Brain get into the weeds and uncover how small scrappy marketing teams can get work done.
Creative Operations
AI Readiness: Preparing Your Marketing Team with Ben Hoehn
In this episode of Creative Operations, host Tristan Pelligrino interviews Ben Hoehn, a fractional VP of marketing, about the critical concept of AI readiness for marketing teams. Ben explains how marketing leaders can assess and prepare their teams for AI integration by developing a clear AI policy and understanding ethical considerations. He highlights the importance of this framework in ensuring successful adoption and implementation of AI tools.
Ben shares his experiences comparing the current AI revolution to past tech shifts, such as the internet and Web 2.0, emphasizing the need for marketers to stay ahead of technological advancements. He offers practical advice on evaluating AI tools and integrating them into marketing workflows, making teams more efficient and competitive.
The discussion also covers the future of AI in marketing, stressing the ongoing need to adapt and reassess strategies. Ben underscores the importance of continuous learning and staying informed about new AI developments to maximize the benefits for marketing teams.