Creative Operations
Everywhere you turn there's a new marketing framework. And every day, a new technology gets launched to take advantage of the latest marketing trend.
But as a marketer, it's hard to get passed the high-level theories and get work done.
Creative Operations is a podcast for B2B marketers who want to build a marketing engine and generate revenue. In each episode, agency owners Tristan Pelligrino and Jacob Brain get into the weeds and uncover how small scrappy marketing teams can get work done.
Creative Operations
The Power of Personalized Outbound Marketing with Marijn Kouw
In this episode of Creative Operations, hosts Jacob Brain and Tristan Pelligrino sit down with Marijn Kouw to explore the intricacies of effective marketing systems and outbound strategies. Marijn shares his unexpected journey from working at an agency to founding his own B2B LeadGem agency, highlighting the organic growth and demand that propelled his business forward.
The discussion focuses on the importance of building efficient marketing systems that leverage AI tools for personalized outbound efforts. Marijn emphasizes the significance of relevancy over mere personalization, explaining how understanding client needs and problems leads to more effective outreach. The conversation covers the challenges companies face when starting outbound campaigns and the role of account-based marketing in warming up prospects.
Marijn also provides practical advice on improving email deliverability and optimizing outbound campaigns. He discusses the use of various tools and technologies, like SpinText and OpenRouter, to enhance messaging and outreach efficiency. Listeners gain valuable insights into creating strategic, scalable marketing operations from Marijn’s experiences and expertise.