Creative Operations
Everywhere you turn there's a new marketing framework. And every day, a new technology gets launched to take advantage of the latest marketing trend.
But as a marketer, it's hard to get passed the high-level theories and get work done.
Creative Operations is a podcast for B2B marketers who want to build a marketing engine and generate revenue. In each episode, agency owners Tristan Pelligrino and Jacob Brain get into the weeds and uncover how small scrappy marketing teams can get work done.
Creative Operations
The Power of Authentic Video in Building Business Relationships
In this episode of Creative Operations, Jacob Brain talks with Mike Pritchett about video production and content creation for B2B marketing.
Mike shares his journey from childhood entrepreneur to successful video production company founder. He discusses the evolution of video content, emphasizing the importance of authenticity and relationship-building in marketing.
The conversation covers strategies for creating effective video content on various budgets. Mike offers insights on balancing high-end production with more casual, authentic approaches. He stresses the value of consistent content creation and adapting to changing trends. Mike also touches on the impact of AI in video production and the future of content marketing, highlighting the enduring importance of human connection in business relationships.