Creative Operations
Everywhere you turn there's a new marketing framework. And every day, a new technology gets launched to take advantage of the latest marketing trend.
But as a marketer, it's hard to get passed the high-level theories and get work done.
Creative Operations is a podcast for B2B marketers who want to build a marketing engine and generate revenue. In each episode, agency owners Tristan Pelligrino and Jacob Brain get into the weeds and uncover how small scrappy marketing teams can get work done.
Creative Operations
The Evolution of SEO: From 2007 to 2025 and beyond
SEO has changed a lot over the years, but the fundamentals remain the same. In this episode of Creative Operations, host Jacob Brain sits down with Brandon Leibowitz, owner of SEO Optimizers, to break down what’s working in SEO today. From keyword strategies to backlinking best practices, Brandon shares insights from nearly two decades in the industry.
The conversation dives into how Google’s updates—from Panda and Penguin to today’s AI-driven algorithms—have reshaped search rankings. Brandon explains why quality over quantity is more important than ever, how AI-generated content can be a powerful tool when used correctly, and the role of voice search and schema markup in SEO’s future.
For marketers juggling SEO alongside other digital strategies, Brandon outlines a clear process for conducting audits, optimizing content, and staying ahead of algorithm shifts. Whether you’re new to SEO or refining your strategy, this episode delivers actionable takeaways to improve search performance.