The Forget The Funnel Podcast
Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable.
In this show, Claire Suellentrop and Georgiana Laudi, co-founders of Forget the Funnel, break down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand their best customers, map & measure their experience, and unlock their best levers for growth.
So, if you’re a SaaS leader looking to help your marketing and product teams make smarter decisions that drive predictable revenue - this show is for you.
The Forget The Funnel Podcast
Unlock Hidden Revenue with Advanced B2B SaaS Segmentation Tactics
This episode of The Forget the Funnel Podcast is a must-listen for B2B SaaS founders and teams ready to unlock the power of segmentation. Gia tackles the critical importance of segmentation in driving targeted marketing, better customer experiences, and scalable growth strategies. If your team targets more than one customer segment but struggles to go from data overload to building segmented experiences that actually drive revenue growth, this episode is for you.
In this episode, you’ll learn:
- Why segmentation is essential for improving engagement and conversion rates.
- How understanding customer Jobs-to-be-Done leads to more effective demographic and firmographic segmentation.
- Why prioritizing multiple segments can be tricky for teams and how to focus your efforts.
- Actionable steps to iterate and improve your segmentation over time.
Packed with practical advice and real-world examples, this episode will leave you with clear strategies available to you to get more from the marketing you're already doing and based on opportunities that you have today.
If you have any questions you can connect with Georgiana Laudi (Gia) on LinkedIn. Visit us at forgetthefunnel.com, and don’t forget to rate, review, and subscribe to the podcast. Tune in on Spotify, Apple Podcasts, or watch on YouTube.
Chapters
[00:00] Introduction: Why most segmentation strategies fail SaaS teams.
[02:15] Gia’s take on the biggest misconception about segmentation.
[08:45] Deep dive on segmentation strategies from awareness all the way to expansion and upsell.
[17:50] The connection between segmentation and customer retention.
[22:10] Tailored onboarding: How to get it right for multiple segments.
[32:35] The iterative process: How to refine and improve your segmentation over time.
Links
- Prev Ep: https://youtu.be/q_mKOtt-vg0?si=IEqNXm-Nm3lEBQ0g
- LinkedIn Article - ICP vs Personas vs Jobs-to-be-Done https://www.linkedin.com/pulse/unlocking-scale-strategic-customer-segmentation-georgiana-laudi-z769f/
- SparkToro: https://sparktoro.com/
As always, you can learn more about Forget The Funnel here:
