
The Forget The Funnel Podcast
Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable.
In this show, Georgiana Laudi, co-founder of Forget the Funnel, breaks down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand their best customers, map & measure their experience, and unlock their best levers for growth.
So, if you’re a SaaS leader looking to help your marketing and product teams make smarter decisions that drive predictable revenue - this show is for you.
Podcasting since 2023 • 30 episodes
The Forget The Funnel Podcast
Latest Episodes
The Growth System Behind Teams That Don’t Guess
This is Part 3 of a 3-part series for founders who want to stop being the bottleneck—and start building a system their team can actually use.In this episode, Georgiana walks through the exact 3-step process behind Customer-Led Growth. On...
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Episode 29
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26:40

This Is What Strategic Teams Actually Do Differently
Most teams are making decisions in chaos—reacting, guessing, hoping something sticks. But not every team operates that way.In this episode, Georgiana lays out what strategic, customer-led teams do differently—and why these teams are stil...
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Season 1
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Episode 28
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30:32

Why Great Teams Still Guess (And How to Fix It)
Your team is smart. You have happy customers (even if not enough). Your product delivers value. So why does execution still feel scattered? Why does your team default to chaos, gut feel, and endless feedback loops?This is Part 1 of a 3-p...
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Season 1
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Episode 27
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16:52

How to Scale Sales Without Screwing Up Your PLG Motion
Most teams are messing up their opportunity to scale their product into higher-value deals—without even realizing it.They’re following someone else’s Product-Led Sales playbook. ICPs are fuzzy. Qualification is weak. Sales motions aren’t...
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Season 1
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Episode 25
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35:59

First Principles for Growth When You're Moving Too Fast (or Too Slow)
SaaS teams are falling into two extremes right now:AI-powered SaaS teams moving at a breakneck pace—roadmaps shifting weekly, product teams shipping nonstop, and marketing scrambling to keep up (while also getting bombarded by their...
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Season 1
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Episode 24
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42:13
