
The Forget The Funnel Podcast
Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable.
In this show, Claire Suellentrop and Georgiana Laudi, co-founders of Forget the Funnel, break down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand their best customers, map & measure their experience, and unlock their best levers for growth.
So, if you’re a SaaS leader looking to help your marketing and product teams make smarter decisions that drive predictable revenue - this show is for you.
Podcasting since 2023 • 27 episodes
The Forget The Funnel Podcast
Latest Episodes
How to Scale Sales Without Screwing Up Your PLG Motion
Most teams are messing up their opportunity to scale their product into higher-value deals—without even realizing it.They’re following someone else’s Product-Led Sales playbook. ICPs are fuzzy. Qualification is weak. Sales motions aren’t...
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Season 1
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Episode 25
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35:59

First Principles for Growth When You're Moving Too Fast (or Too Slow)
SaaS teams are falling into two extremes right now:AI-powered SaaS teams moving at a breakneck pace—roadmaps shifting weekly, product teams shipping nonstop, and marketing scrambling to keep up (while also getting bombarded by their...
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Season 1
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Episode 24
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42:13

Positioning vs. Messaging: The Costly Mistake SaaS Founders Keep Making
Too many SaaS founders and GMT leaders confuse positioning with messaging—and it’s holding back their growth. If you’ve ever struggled with homepage copy, sales messaging, or team alignment, this episode is for you.G...
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Season 1
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Episode 24
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48:27

How to Leverage Messaging as Your Moat in a Flooded Market
In today’s episode of the Forget The Funnel podcast, we tackle one of the biggest challenges facing SaaS companies: differentiation. With AI tools and products flooding the market and competition skyrocketing, standing out has never been this h...
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Season 1
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Episode 23
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39:27

Unlock Hidden Revenue with Advanced B2B SaaS Segmentation Tactics
This episode of The Forget the Funnel Podcast is a must-listen for B2B SaaS founders and teams ready to unlock the power of segmentation. Gia tackles the critical importance of segmentation in driving targeted marketing, better customer experie...
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Season 1
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Episode 22
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35:05
