The Forget The Funnel Podcast
Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable.
In this show, Claire Suellentrop and Georgiana Laudi, co-founders of Forget the Funnel, break down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand their best customers, map & measure their experience, and unlock their best levers for growth.
So, if you’re a SaaS leader looking to help your marketing and product teams make smarter decisions that drive predictable revenue - this show is for you.
The Forget The Funnel Podcast
First Principles for Growth When You're Moving Too Fast (or Too Slow)
SaaS teams are falling into two extremes right now:
- AI-powered SaaS teams moving at a breakneck pace—roadmaps shifting weekly, product teams shipping nonstop, and marketing scrambling to keep up (while also getting bombarded by their own shiny objects).
- More traditional SaaS teams stuck in analysis paralysis—waiting for perfect data, overanalyzing, and second-guessing instead of fixing what’s broken.
The problem? Both extremes lead to the same outcome: Teams are busy but not making progress, nothing really sticks, and the customer experience suffers.
This kind of decision-making chaos isn’t new, but with how quickly things are changing in tech because of AI, it’s more extreme than ever.
In this episode of the Forget The Funnel podcast, Georgiana breaks down:
- Why speed without clarity leads to wasted effort
- How teams end up optimizing in silos and breaking the customer experience
- What first principles actually help teams make better decisions—faster
If your team is moving too fast, too slow, or just feeling stuck, this one's for you.
Key Moments
04:58 | Examples of AI-powered SaaS teams shipping nonstop but struggling to make things stick, versus traditional SaaS teams hesitating to act due to analysis paralysis.
10:39 | When Moving Fast Doesn’t Lead to Progress. Gia breaks down how rapid execution without a strategy leads to wasted effort, misalignment, and confusion across teams.
16:40 | The Trap of Overanalyzing and Second-Guessing. A look at how some teams slow themselves down by waiting for perfect data and how indecision can be just as costly as moving too fast.
24:54 | The Consequences of Optimizing in Silos. Why teams that focus on individual parts of the customer experience without a broader strategy end up with broken and disjointed experiences.
36:57 | How first principles provide clarity when teams are stuck, offering a framework to cut through noise, avoid wasted effort, and focus on what truly matters.
Links & Resources
- How to Break Free From the ‘Data Rich, Insights Poor’ Trap
- Features vs. Benefits: How to Maximize the Impact of Your Messaging
- Why Customer-Led KPIs Are Your Growth Engine (Part 1 of 2)
- Unlocking Retention and Growth: How to Set Customer-led KPIs (Part 2 of 2)
As always, you can learn more about Forget The Funnel here:
