The Forget The Funnel Podcast
Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable.
In this show, Georgiana Laudi, co-founder of Forget the Funnel, breaks down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand their best customers, map & measure their experience, and unlock their best levers for growth.
So, if you’re a SaaS leader looking to help your marketing and product teams make smarter decisions that drive predictable revenue - this show is for you.
The Forget The Funnel Podcast
This Is What Strategic Teams Actually Do Differently
Most teams are making decisions in chaos—reacting, guessing, hoping something sticks. But not every team operates that way.
In this episode, Georgiana lays out what strategic, customer-led teams do differently—and why these teams are still so rare.
She walks through the systems, habits, and mindset shifts that help teams make faster, better decisions and stop relying on guesswork. She shows how these teams embed clarity into how they plan, prioritize, and execute—without constant oversight or gut feels.
This is Part 2 of a 3-part series. If you missed Part 1, it’s all about why even great teams default to guessing. But here, we focus on what better looks like—what strategic, customer-led teams actually do differently.
In this episode of the Forget the Funnel Podcast:
- The core traits of strategic, high-performing teams.
- Why strategy isn’t about ideas—it’s about constraints.
- What shared language, ownership, and alignment really look like.
- What happens when your team stops guessing—and starts operating with clarity.
Key Moments:
00:01:21 | How high-performing teams replace guesswork with insight—and make smarter, faster decisions.
00:03:32 | Why customer journey milestones (and their KPIs) are the backbone of clear execution.
00:06:22 | Strategic teams don’t chase shiny objects—they log ideas and revisit them when it matters.
00:08:38 | The secret to cross-functional clarity: one centralized view of the customer experience.
00:15:24 | Shared language around terms like "activation" and "adoption" keeps teams aligned and accountable.
00:21:00 | Why assigning ownership of key milestones transforms team accountability and momentum.
00:28:44 | You don’t hire a strategic team—you build one with systems, clarity, and shared constraints.
Links & Resources
- Follow Georgiana on LinkedIn
- Forget The Funnel on YouTube
- Catch the full 3-part series on Customer-Led Growth
As always, you can learn more about Forget The Funnel here:
