The Forget The Funnel Podcast
Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable.
In this show, Georgiana Laudi, co-founder of Forget the Funnel, breaks down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand their best customers, map & measure their experience, and unlock their best levers for growth.
So, if you’re a SaaS leader looking to help your marketing and product teams make smarter decisions that drive predictable revenue - this show is for you.
The Forget The Funnel Podcast
The Growth System Behind Teams That Don’t Guess
This is Part 3 of a 3-part series for founders who want to stop being the bottleneck—and start building a system their team can actually use.
In this episode, Georgiana walks through the exact 3-step process behind Customer-Led Growth. One that helps teams operate with clarity, confidence, and momentum—without needing the founder to constantly connect the dots.
Whether you're drowning in ideas, stuck in feedback loops, or unsure where to focus—this is how to turn customer insight into a repeatable system for growth.
Takeaways:
- The 3-part system behind strategic, customer-led teams
- Why shared KPIs and team rituals beat decks and dashboards
- How to prioritize and embed customer insight into execution
Key Moments:
00:01:14 | The hidden reason your team’s still stuck—even with a solid strategy
00:03:07 | The first move every strategic team makes (and what most skip)
00:06:05 | Mapping your customer experience the right way (and what to look for)
00:09:43 | The KPI trap—and what actually tells you if you're winning
00:11:17 | What you learn when your team becomes your own customer
00:13:31 | The case for fixing less (and why it leads to more)
00:15:49 | Why rituals—not decks—make growth systems stick
00:18:46 | What customer-led teams really do differently (and how to start)
Links & Resources
- Follow Georgiana on LinkedIn
- Forget The Funnel on YouTube
- Catch the full 3-part series on Customer-Led Growth
As always, you can learn more about Forget The Funnel here:
