Serve First, Sell Later Marketing
Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.
This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.
Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!
Serve First, Sell Later Marketing
#18 How To Fill Your Prospecting Pipeline
In this enlightening episode, I talk about how to create your prospecting pipeline by building an email list. I lay out the stepping stones for developing an invaluable email database, armed with fail-proof lead magnets that magnetize your ideal clients and establish you as someone they can trust! Many legal and financial professionals don’t do this and it’s an integral part of growing a practice! From the creation of compelling e-books to engaging webinars, I provide you with the insider knowledge to craft offerings that resonate deeply with your prospects needs, nurturing not just leads, but creating a thriving community of clients!
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Key Takeaways:
- The unreliability of social media platforms for consistent lead generation and the power of an owned email list.
- How to create compelling lead magnets that attract and retain the ideal client base for legal and financial services.
- Building and nurturing relationships through targeted and personalized email campaigns.
- Ways to segment and target your lead magnet for maximum impact.
Chapter Summaries:
- (0:00:00) Benefits of Building an Email List: Why owning an email list trumps depending on social media and how to utilize lead magnets effectively.
- (0:05:26) - Importance of Lead Magnets in Marketing: Deep dive into crafting lead magnets that resonate with clients and demonstrate professional expertise.
- (0:19:08) - Building Relationships Through Email Marketing: The strategic importance of an email list for fostering long-term professional connections.
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